Manoj Ravikanti
Director of Operations | Scaling Multi-City Operations | Building Process-Driven Systems | Execution Excellence
- Role
- Head of Crm at Moove
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Manoj Ravikanti
I am an operations leader focused on building scalable, process-driven systems in high-growth environments.My core strength lies in translating business vision into structured execution—bringing clarity, discipline, and accountability into complex and evolving operations. I work at the intersection of strategy and ground execution, ensuring that systems are not only designed well but implemented effectively at scale.I have led multi-city operational setups across driver ecosystems, infrastructure development, and on-ground execution. My experience includes building processes from the ground up, aligning cross-functional teams, and creating operational frameworks that drive consistency, efficiency, and reliability.I am particularly drawn to challenging environments where ambiguity is high and structure needs to be built from scratch. I focus on identifying system gaps, solving root-level problems, and creating sustainable solutions that support long-term growth.I believe strong operations are the backbone of any successful organization. My approach is grounded in integrity, ownership, and a commitment to disciplined execution.I thrive in environments that demand clarity of thought, strong ownership, and the ability to build systems that scale.
Experience
Head of Crm
Jun 2024 — Present · Gurugram, IN
Driving Moove’s first centralized CRM strategy, delivering a 27% increase in driver retention through segmentation, lifecycle automation, and personalized messaging across in-app, SMS, and email. Lead CRM roadmap planning, integrating workflows across product, marketing, martech, and data science.Spearheaded churn diagnostics and LTV dashboards, re-mapping journeys and loyalty modules to strengthen retention. Scaled Delhi NCR operations post-Uber partnership, managing P&L for a 1,200-vehicle fleet with 95% assignment and 88% billing rates.Developed a fleet telemetry feedback system via API, enabling predictive maintenance and boosting onboarding conversion by 18%. Defined ad monetization experiments on the driver app, translating product stories into revenue-generating pilots.Enhanced Uber collaboration through SLA governance, regulatory compliance, and safety protocols. Led the digitization of SOPs using Kaizen-based dashboards, improving live performance tracking. Designed a compliance alert system that reduced regulatory gaps by 22% via automation.Owned PMO governance and standardized project delivery frameworks to improve visibility, accountability, and execution. Drove adoption of templates and methodologies across cross-functional teams. Aligned complex project portfolios with strategic goals while mentoring teams and managing delivery risk to ensure on-time, on-budget, value-driven outcomes.
Education
JNTUH College of Engineering Hyderabad
Bachelor's degree, Computer Science
2006 — 2010
Aston Business School
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
2010 — 2012
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