Manoj Kandpal
Marketing Maestro at Marvel Tea | Transforming Brands with Strategic PR, Media Planning and Celebrity Endorsements | Driving D2C & Quick Commerce Initiatives
- Role
- Head - Branding & Marketing at Marvel Limited
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Manoj Kandpal
At Marvel Limited, strategic leadership and brand transformation define our team\'s…
Experience
Head - Branding & Marketing
Feb 2014 — Present · Gurgaon, IN
Leading 360 degree brand building initiatives ATL Activities (TV & Print Media Planning & Buying ) & BTL touch point & consumer activation & Activities for visibility in all trades nationally & regionally by ensuring safe & effective implementation of the brand communication across the regions to enhance brand awareness and consumer engagement• Managing New Product Development G launches, Media Planning, Media Buying, Digital Marketing & Consumer Insights• Contributed significantly to the development of products like Marvel Elaichi Chai, Masala Chai & special products for international market (Adrak & Tulsi Chai)• Spearheading end-to-end digital transformation by driving brand business online through Performance Marketing, SEO, SEM and Social Media Marketing• Expanded the brand\'s presence across E-commerce marketplaces (Amazon & Flipkart), D2C (marveltea.com) and Quick Commerce (Zepto, Blinkit, Swiggy Instamart, BigBasket), significantly increased revenue from online channels• Developed and executed data-driven marketing strategies, leading to increased brand penetration across diverse customer segments• Implemented high-impact digital advertising campaigns across search,display and social media, optimizing CAC (Customer Acquisition Cost) and ROAS (Return on Ad Spend)• Managed influencer marketing collaborations, leveraging KOLs (Key Opinion Leaders) and social trends to boost brand advocacy• Successfully supervised a multi-crore marketing budget, ensuring maximumROI while achieving aggressive business growth targets
Education
Kumaun University
B.Sc, Science
2004 — 2007
Institute Of Marketing and Management
Master of Business Administration, Marketing
Skills
- Management
- Project Planning
- Retail
- Event Management
- Key Account Management
- Product Marketing
- Strategy
- Advertising
- Market Research
- Sales
- Marketing Research
- Crm
- Business Strategy
- Social Media Marketing
- Telecommunications
- Product Development
- P&L Management
- Marketing Management
- Market Analysis
- Marketing
- Budgets
- Strategic Planning
- Integrated Marketing
- Competitive Analysis
- Customer Experience
- Media Planning
- Business Development
- Team Management
- Brand Management
- Marketing Strategy
- Market Planning
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