Manoj Dubey
Performance Marketing Specialist | Driving User Acquisition & Growth at A1Apps
- Role
- Performance Marketing Specialist at A1Apps
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Manoj Dubey
App Growth Professional with hands-on experience in driving paid user acquisition, scaling iOS apps, optimizing subscription funnels, and managing P&L to maximize revenue. I leverage performance marketing expertise across UA, paid channels, and lifecycle campaigns, combined with a product-led approach — running A/B tests, pricing experiments, and retention strategies to boost LTV and reduce churn.Currently leading growth at A1Apps, I focus on scaling iOS apps through paid channels, optimizing ad creatives, targeting, and bid strategies, and making data-driven decisions that move key metrics and market share.
Experience
Performance Marketing Specialist
Mar 2024 — Present · Gurugram, IN
Leading performance marketing initiatives to drive app installs and user acquisition through platforms like Google Ads, Meta Ads, and Apple Search Ads. I focus on optimizing the user funnel with data-backed strategies.Key responsibilities:Executing and optimizing paid campaigns to maximize ROI and user growth.Leveraging analytics tools like Firebase, Google Analytics, and Play Console for performance tracking.Collaborate with cross-functional teams to develop and implement marketing strategies, enhancing overall campaign efficiency.Managing monthly budgets efficiently while identifying new growth opportunities.Passionate about turning insights into impact and continuously improving performance through experimentation and data.
Education
Senior Shreeram Model Highschool
10th, PCMBE
2012 — 2014
KL Mehta Dayanand Public Sr Sec School
12th, PCME
2014 — 2016
Lovely Professional University
Bachelor of Technology, Computer Science
2017 — 2021
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