Manoj Varma
Digital Marketing | D2C | Retail Media | Performance Marketing
- Role
- Sr Director - Digital Planning at WPP Media
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Manoj Varma
Results-driven Digital Marketing Director with 12 years of experience driving revenue growth and market share for leading brands in the FMCG, Automobile, BFSI, Fashion, Reality, Consumer Electronics, D2C, Retail Media sectors. Proven ability to develop and execute innovative digital strategies, manage multi-million dollar budgets, and build high-performing teams. Expertise in data driven approach, performance marketing, programmatic advertising, SEO/SEM, social media marketing, web analytics. Seeking a challenging leadership role where I can leverage my expertise to drive significant business impact. Skills: D2C | Retail Media | Digital Media | Performance Marketing | Web Analytics | Programmatic Advertising | Affiliate Marketing | Media Buying | Search Engine Marketing | Social Media Marketing | Search Engine Optimization | Data Driven Attribution | Dynamic Creative Optimization | Automation Clientele: NPCI | P&G | IIFL | House Of Abhinandan Lodha | Panasonic India | Manyavar| Daimler | Nivea India | Hyatt India | Colgate India | Loreal India | Croma | Orra | HSBC
Experience
Sr Director - Digital Planning
May 2025 — Present · Mumbai, IN
Utilized industry-leading tools such as SimilarWeb, GWI, Comscore, Data.ai, TGI, Google Insights, and Web Analytics to design 360° digital media strategies for brands- Directed end-to-end digital media marketing strategies, ensuring seamless execution across both biddable and non-biddable platforms- Built and nurtured strong business partner relationships, driving collaborative success between agency and clients- Led pitch participation, winning new business opportunities and enhancing performance strategies for existing accounts.
Education
Mumbai University
Bachelors in Commerce (B Com)
2002 — 2007
Mumbai University
B.com
2002 — 2007
Skills
- Smo
- SEO
- Online Advertising
- Web Analytics
- Digital Media
- Google Webmaster Tools
- Social Media Marketing
- Organic Search
- Affiliate Marketing
- Analytics
- Google Analytics
- Google Adwords
- Social Media Optimization (Smo)
- Online Marketing
- Social Media
- Email Marketing
- Keyword Research
- Sem
- Google Tag Manager
- Digital Strategy
- Digital Marketing
- Search Advertising
- Programmatic Media Buying
- Media Planning
- Link Building
- Conversion Optimization
- Ppc
- Online Lead Generation
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