Megha Manoj
Data Scientist | Publicis Groupe | Alumni @New Jersey Institute of Technology
- Role
- Manager, Data Science at Zenith
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Megha Manoj
Data Scientist | Wrangling Data, Predicting Futures, and Making Insights…
Experience
Manager, Data Science
Jul 2025 — Present · New York, NY, US
Executed time-series forecasting to analyze seasonal and peak-hour sales, improving campaign planning and resource allocation. Used demographics, purchase behavior, conversion history, line counts, device types, and digital engagement data for predictive modeling. Developed XGBoost and Random Forest models for churn prediction on a severely imbalanced dataset using SMOTE and class weighting Applied feature selection, correlation analysis, and hypothesis testing to refine high-impact predictors and enhance model accuracy. Leveraged SQL, PySpark, and Python to design scalable pipelines supporting churn prediction and sales performance analytics. Designed interactive dashboards (Tableau/Power BI) to monitor churn risk, customer activations, and sales KPIs in real time.
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