Manoj Kumar

About Manoj Kumar

Working with stakeholder & one of the client directors and managed all email marketing Campaigns to acquire new clients.•Developing and implementing quarterly and annually email marketing plan to achieve targets.•Secondary research and data collection on the accounts to be targeted in email campaign.•Lead generation activity for the assigned accounts.•Building email campaigns for lead generation using Guntacsugar CRM.•Generating relevant content strategy along with the in-house content writer for engaging email content.•Implementing email marketing best practices like segmenting, targeting, frequency, A/B testing and deliverability.•List generation, list management and list scrubbing activity for leadgen experts.•Generating and maintain opt-ins from potential prospects.•Documenting and reporting ongoing campaign management against metrics [clicks, views, Hits] and targets on weekly basis.

Experience

1. Manager, Marketing Technology

   Bounteous

   Jan 2025 — Present · Chennai, IN

Education

• Srichaitanya College

  Intermediate, MPC

  2005 — 2007

• Bhajarang Engineering College

  Bachelor of Engineering (B.E.), Electronics And Communications Engineering

  2007 — 2011

• Board of Intermediate Education

  Intermediate, MPC

  2005 — 2007

Skills

• Marketing Research
• Lead Generation
• Research
• English
• Training
• Market Analysis
• Sales
• Email Marketing
• Crm
• Data Analysis
• Recruiting
• Competitive Analysis
• Strategy
• Analysis
• Powerpoint
• Microsoft Excel
• Market Research
• Analytics
• Business Strategy
• Leadership
• Customer Relationship Management (Crm)
• Marketing Strategy
• Management
• Team Management
• Windows
• Marketing