Manoj Jadhav

Trade Marketing Manager at Tata Play

Role: Trade Marketing Manager at Tata Play Ltd
Location: Pune, MH, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Manoj Jadhav

Assertive, innovative & flexible professional with 13 years of experience in delivering…

Experience

Trade Marketing Manager
Tata Play Ltd
Feb 2023 — Present · Pune, IN
Modern trade- Handling the In shop demonstrators of modern trade outlets. POSM printing & allocation. BTL - organizing on ground activities likevan activities, umbrella activities, canopy activities, activities in collegecampus, H2H activities. Driving business from KRO. Payout working forpartners,Dealers, 3P employees. Vendor management- Handling theATL/BTL vendors, printing vendors, Recruitment vendors. BrandingSignages, In-shop branding, visibility elements, etc. Support to sales teamto conduct activities which will give Sell out. Outdoor advertisingHandling OOH media vendors and plan accordingly. Tie ups- tie ups withlocal events and do the promotional activities where we can get maximumsell out.

Skills

Advertising
Brand Management
Marketing Strategy
Marketing Communications
Competitive Analysis
Marketing Management
Marketing
Integrated Marketing
Digital Marketing
Media Planning
Market Research
Direct Marketing

Contact information

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Work email
•••••@tataplay.com
Personal email
•••••@•••••.com
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Current company

Tata Play Ltd

Entertainment Providers · 5.8K employees · Windsor, Mumbai Mumbai, India

Tata Play Limited (formerly known as Tata Sky Limited) was incorporated in 2001 and commenced its Direct-To-Home (DTH) operations in 2006. Tata Play is part of the Tata Group and is a market leader in the DTH sector. It is also one of India’s leading content distribution platforms, offering both Pay TV and OTT services. Tata Play offers over 50 platform services, available for an additional monthly fee. New broadcast channels and platform services across various genres and languages are regularly added to the DTH offering, enriching the entertainment experience for viewers. To extend this experience beyond the television screen, the Tata Play mobile app enables subscribers to access live TV channels on the go, ensuring seamless entertainment anytime, anywhere. In 2019, Tata Play ventured into OTT aggregation with the launch of Tata Play Binge—an innovative platform that brings together diverse and popular OTT apps on a single user interface. It offers the convenience of a single subscription and unified payment, and is accessible across all devices, including smartphones and connected TVs. To make entertainment even more convenient and consumer-friendly, Tata Play introduced Tata Play Binge Combos — a bundled offering that integrates the best of DTH channels and OTT apps into one seamless pack for subscribers. With a pan-India footprint, Tata Play has invested in advanced digital infrastructure to deliver superior technology services. It operates 24x7 high-end call centres in 12 languages across the country, staffed by multilingual customer service associates to ensure professional and efficient support. TATA® and TATA PLAY® are registered trademarks of Tata Sons Private Limited, used under License by Tata Play Limited.

tataplay.com

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