Manohar Soundararaj
B2B SaaS & MSP GTM Leader | Turning Demand Gen into Predictable Pipeline | Partner-Led Growth | Marketing Automation | Revenue-Focused Campaigns
- Role
- Director of Marketing Operations at Infrascale
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Manohar Soundararaj
Most B2B marketing doesn’t fail because of lack of activity. It fails because GTM isn’t engineered for revenue.I work at the intersection of GTM strategy, demand generation, and partner-led growth — helping MSPs and B2B SaaS companies turn marketing into predictable pipeline. What I focus on: Revenue-first demand generation MSP & partner marketing programs Full-funnel campaign execution Marketing → sales alignment Automation that scales outreach and lifecycleAt Infrascale, I drive global marketing initiatives that support: Partner acquisition & enablement Pipeline-focused campaigns High-impact webinars & content programs ICP-based targeting and segmentation Marketing automation for faster execution Regions: North America, EMEA, and global partner ecosystems Core strengths: GTM for MSP & B2B SaaS Demand generation & campaign strategy Partner & channel marketing Webinar-driven pipeline ICP development & segmentation Sales & marketing alignment Workflow & marketing automation What I’m building:A modern, scalable, revenue engine for partner-first SaaS companies.
Experience
Director of Marketing Operations
Jul 2023 — Present · Chennai, IN
Education
University of Madras
Bachelor Of Electronic Science, Electronics and Communication
1999 — 2002
Kendriya Vidyalaya
CBSE, PCMB
1998 — 1999
Anna University Chennai
MBA, Marketing Management
2002 — 2004
Skills
- Email Marketing
- Online Research
- Sales Support
- Sales Operations
- Lead Generation
- Business Intelligence
- Lead Management
- Salesforce.com
- SEO
- Keyword Research
- Social Media Marketing
- Accounts Receivable
- Market Research
- Marketing Strategy
- Medical Billing
- Ms Office Tools
- Reporting & Analysis
- Process Management
- Microsoft Excel
- Solution Selling
- Enterprise Software
- Saas
- Team Management
- Channel
- Product Development
- Databases
- Blogging
- Sales Management
- Sales Process
- Crm
- Management
- Cloud Computing
- Business Development
- Customer Relationship Management (Crm)
- Analytics
- Search Engine Optimization (SEO)
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