Manogya T.

About Manogya T.

I’m a results-first marketing leader with 9+ years building brands, launching products and activating omni-channel demand across broadcasting, BFSI, consumer goods and lifestyle. I design integrated brand narratives and GTM plays that turn awareness into trials, and trials into measurable revenue — from ATL and experiential IPs to retail activations and performance marketing.What I deliverEnd-to-end product & brand launches that balance storytelling with performance (examples: PayZapp & HDFC Sky rollouts).Retail & channel programs across 300+ touchpoints that drive discovery, trial and checkout conversion.Integrated campaign blueprints (ATL, BTL, digital, influencer, experiential) scaled across regional markets and localized for impact.Data-led optimization using Google Analytics, Tableau & Power BI to lift engagement, lower CAC, and maximize ROAS.Representative impactLed 500+ integrated campaigns delivering 100%+ YoY revenue growth, 23.5% incremental revenue uplift, and 1:9 ROI on digital spends.Drove 30k+ app downloads and immediate transactional adoption during payment-app launches; enabled 6k+ transactions in launch phase.Scaled partner participation by 50% via strategic B2B2C co-marketing with brands like Victoria’s Secret, Lenskart and Mastercard.How I workI translate business goals into insight-driven creative and measurable experiments — aligning product, sales and engineering to simplify customer journeys and increase conversion velocity. I enjoy building repeatable templates, enabling sales with compelling pitch assets, and turning IPs (sports, music, local events) into measurable acquisition channels.Recognition & credentialsBIG FM — BIG IGNITERS Award | HDFC Bank — Excellence Award (Branding Integration)| HDFC Bank — Silver Star (Campaign Innovation)| UIS Excellence Award | Amazon — Best Intern Award (Leadership & Innovation)| UNICEF India — Excellence Award (National Record for Fundraising)I am actively exploring senior marketing roles — Head of Marketing, Head of Brand & Product Marketing, Regional Marketing Lead, or Senior Partnerships & Activation positions — where I can lead omnichannel GTM strategy, scale retail & partner activations, and drive brand marketing that delivers measurable revenue outcomes. I bring 9+ years of cross-sector experience, data-driven decision-making, and a proven record of launching products, building partner ecosystems, and improving ROI. If your team needs a hands-on marketing leader who converts brand strategy into business results, let’s connect.

Experience

1. Regional Marketing Head (North & East)

   Reliance Broadcast Network

   Dec 2023 — Present

Education

• Shaw Academy

  Diploma in Digital Marketing., Marketing/Marketing Management, General

• Indian Institute of Foreign Trade

  Master of Business Administration - MBA, Marketing/Marketing Management, General

• Shaw Academy

  Diploma in Social Media Marketing, Marketing/Marketing Management, General

• Modern Education Society's Ness Wadia College of Commerce, Pune

  Bachelor of Business Administration (B.B.A.), Financial Management

  2013 — 2016

• Central Board of Secondary Education

  Senior School Certification Examination. , Business/Commerce, General

  2011 — 2013

• St. Joseph's Sr. Sec. School, Chandigarh, India

  Certificate of Continuous and Comprehensive Evaluation. , General Studies

  2009 — 2011

Skills

• Teamwork
• Team Management
• Financial Markets
• Photoshop
• Market Research
• Online Marketing
• Strategic Planning