Manny Miranda
North America Brand Director at Nike | Builder of Cultural Franchises | Sport, Tech & Consumer Brand Operator
- Role
- North America Brand Director - Men s Performance and Lifestyle in Los Angeles at Nike
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Manny Miranda
I’m a brand and growth executive operating at the intersection of sport, culture, and commerce.Over the past 15 years at Nike, I’ve led the strategy and scale of cultural franchises in North America, transforming brand moments into sustained revenue engines. My work spans basketball, soccer, sportswear, and global sport moments, where I’ve aligned cross-functional teams across product, digital, retail, partnerships, and media to drive measurable business growth.I\'ve led full-scale relaunch and expansions of key franchises, building them from dormant assets into some of the fastest-growing franchises in the portfolio. My focus has consistently been the same: translate cultural relevance into commercial performance. I build, scale, and create lasting enterprise value.I specialize in:• Scaling brands at pivotal growth moments• Integrating storytelling with performance and digital commerce• Building enterprise alignment across creative, product, sales, and retail• Structuring partnerships that unlock long-term equity, not just short-term attentionI’m particularly energized by opportunities where brand, community, and business strategy converge — whether in consumer, tech-enabled platforms, or culturally-driven organizations.
Experience
North America Brand Director - Men s Performance and Lifestyle in Los Angeles
Jan 2023 — Present · Los Angeles, CA, US
I drive the growth and strategic vision for Nike’s North America Men’s performance and lifestyle brand portfolio in LA, shaping impactful marketing strategies that elevate key business segments like Nike Basketball, Lifestyle, and global sports moments including The Olympics, The World Cup, The NBA Finals and NBA All-Star. I unite cross-functional teams—creative, digital, social, retail, and athlete relations to execute dynamic, results-driven campaigns. Leading high-profile partnerships with leagues and teams like the Lakers, Dodgers, Clippers, and AEG, I ensure brand excellence and market dominance.
Education
University of Southern California
Bachelor's Degree, Annenberg School for Communication and Marshall School of Business
2006 — 2010
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