Doug Mann
Senior Vice President Brands, GSM Outdoors
- Role
- Senior Vice President Brands at GSM Outdoors
- Location
- Escondido, CA, US
- LinkedIn followers
- 500 followers
About Doug Mann
Senior brand executive with extensive experience overseeing a portfolio of 50+ outdoor…
Experience
Senior Vice President Brands
Jun 2021 — Present · San Diego, CA, US
Lead brand management and development strategy across a multi-category portfolio, ensuring brand equity, consistency, and market relevance. Oversee new product ideation and innovation, partnering with cross-functional teams to bring consumer-focused products to market efficiently and effectively. Direct all brand identity and creative asset management, maintaining visual and narrative cohesion across diverse audiences and retail channels. Manage the company’s intellectual property portfolio, including patents and trademarks, safeguarding brand integrity and supporting long-term growth. Drive brand integration following mergers and acquisitions, aligning product portfolios, positioning, and creative strategy to maximize portfolio value and synergies. Collaborate with executive leadership to ensure brand strategies align with corporate objectives, driving revenue growth, portfolio optimization, and market impact. Mentor and guide a team of brand and creative leaders, fostering a culture of strategic creativity, accountability, and results-driven execution.
Skills
- Global Sourcing
- Product Development
- Product Marketing
- Marketing Strategy
- Brand Development
- Multimedia Marketing
- Trade Show Management
- Social Media
- Intellectual Property
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