Manjul Gupta

About Manjul Gupta

Analyst reports from Gartner, Forrester, and IDC don\'t just inform enterprise buying decisions. They often define them. I\'m an Analyst Relations leader who has spent over a decade helping SaaS and technology companies earn their place in those reports. From Cisco and Check Point to high-growth startups like Chargebee and Yext, I\'ve built AR programs from scratch and turned them into strategic engines that influence how analysts, and by extension entire markets, perceive a company. My background in corporate communications gives me an added edge: I know how to craft the narratives that resonate not just with analysts, but with media, customers, and sales teams alike.The results tell the story. At Yext, I delivered 41 analyst report mentions across Gartner, Forrester, and IDC, a 10x increase over the company\'s entire prior history, and secured first-time placements in seven ranking reports including a Gartner Magic Quadrant and two Forrester Waves. At Chargebee, I landed the company\'s first IDC MarketScape placement directly in the Leaders quadrant. Across every role, I\'ve moved net perception scores from the low 3s to the mid 4s on a 5-point scale, a shift that reflects sustained, relationship-driven work with the analysts who matter most.What sets me apart is that I treat AR as a revenue function, not a reporting function. I turn analyst placements into pipeline, like the Forrester report at Yext that generated 2,100 leads and $670K in ACV. I build the sales talking points, run the enablement sessions, and make sure every report works harder across marketing, product, and sales. Analysts respect me because I bring substance, not spin. Companies hire me because I deliver outcomes they can measure.

Experience

1. Analyst Relations Consultant

   PwC

   Jan 2025 — Present

   Providing Analyst Relations consulting services to help overall business strategy, how to leverage analyst knowledge to solve business problems, advising how to utilize key analyst research to maximize impact on marketing and lead generation campaigns, developing and advising sales teams on the proper techniques to leverage analyst reports to help win deals.

Education

• Vanderbilt University Owen Graduate School of Management

  MBA, Marketing

• Texas A&M University

  Bachelor of Science (BSc), Computer Science; Minor in Electrical Engineering

Skills

• Corporate Communications
• Strategic Partnerships
• Product Management
• Competitive Analysis
• Start-Ups
• Enterprise Software
• Pitching Stories
• Product Marketing
• Telecommunications
• Product Development
• Account Management
• Management
• Crm
• Strategic Planning
• Leadership
• Marketing
• Public Relations
• Market Research
• Press Releases
• Consumer Electronics
• Software as a Service (Saas)
• Marketing Strategy
• Marketing Communications
• Cloud Computing
• Sales Operations