Manjula Higginbotham

About Manjula Higginbotham

The Challenge Most Startups Face:Even companies with strong product-market fit struggle with a fundamental truth: they don\'t deeply understand their customers\' buying journey.This leads to: • Marketing that doesn\'t resonate or generate qualified leads • Sales conversations that don\'t convert • Customer churn that shouldn\'t happen • Growth that\'s unpredictable and hard to scaleI help solve these challenges by starting with the most critical piece: truly understanding your customers.My background combines sales leadership with hands-on startup experience: • Built and sold a bootstrapped tech startup to Capital One, a top 10 bank • Led sales and customer success teams • Integrated my startup with Capital One post-acquisition • Created multi-million dollar revenue streams through deep customer understandingThe Solution: A Customer-Driven Growth ApproachDeep Customer Understanding: Moving beyond surface research to uncover what actually drives buying decisions and retention. This shapes everything else.Strategic Value Positioning: Converting customer insights into compelling value propositions that resonate with both customers and investors.Revenue Strategy: Building the roadmap for consistent demand generation and sales conversion, based on real customer insights.Growth Framework: Helping you create repeatable processes that turn customer understanding into revenue.Experience & Expertise: • Executive Coach specializing in revenue growth • Behavior Design Expert (Trained with Stanford\'s BJ Fogg) • Conversational Intelligence® Certified • Sales & Customer Success LeadershipI work best with companies that: • Have product-market fit • Want predictable revenue growth • Value customer understanding • Are ready to build proper growth systemsIf you\'re looking to: → Truly understand your customers → Build predictable recurring revenue → Reduce customer churn → Position for growth or exitLet\'s connect. I\'m always open to thoughtful conversations about building valuable companies through customer-driven growth.

Experience

1. Founder

   Prospect Pulse Data

   Jan 2025 — Present · Austin, TX, US

Education

• Conversational Intelligence® with Judith Glaser

  Coaching, Building teams with Trust

  2018 — 2019

• University of Mumbai

  Bachelor, Accounting, Economics and Business

  1985 — 1989

• National Institute of Information Technology

  Diploma in Systems Management, Systems Management, IT

  1994 — 1996

• Market Motive

  Master Certification in Conversion Optimization, Conversion Optimization

  2010 — 2010

• BJ Fogg

  Behavior Design

  2018 — 2018

• The University of British Columbia

  Web Analytics Certification, Web Analytics

  2007 — 2008

Skills

• Online Advertising
• Management
• Affiliate Marketing
• Google Adwords
• Web Content Management
• Team Leadership
• Web Marketing
• Lead Generation
• Marketing
• Coaching & Mentoring
• Mobile Marketing
• Talent Developer
• Online Marketing
• Web Analytics
• Customer-Focused Service
• Conversion Optimization
• Search Engine Marketing (Sem)
• Ppc
• Email Marketing
• Social Media Marketing
• Google Analytics
• Web Development
• SEO
• Landing Page Optimization
• Analytics
• Sales Coaching
• E-Commerce
• Sem
• Marketing Strategy
• Search Engine Optimization (SEO)
• Organic Search
• Website Development