Manju Barathi L

About Manju Barathi L

With a background in engineering and years in marketing and growth, I’ve naturally leaned towards the analytical side of things. I enjoy going beyond surface-level metrics and understanding how marketing truly connects to revenue, profitability, and long-term business outcomes.A big part of my work revolves around bridging a gap I see often - marketing teams talk in KPIs, while leadership thinks in P&L, margins, and growth efficiency. I focus on connecting these two worlds.That means: • Tying marketing KPIs to company OKRs • Translating dashboards into real financial impact • Building clarity around what’s working, what’s scalable, and what’s just noiseI’m particularly interested in how smart growth decisions are made, things like: • When does increasing ad spend actually make sense? • Where does marginal ROI start dropping? • What signals tell you something is ready to scale vs. burn budget?Over time, I’ve developed a strong inclination toward decision frameworks used by experienced CMOs - thinking in terms of trade-offs, efficiency, and long-term impact rather than short-term wins.On the financial side, I spend a lot of time working with: • CAC, LTV, and payback periods • Contribution margins, COGS, and overheads • Understanding how unit economics shape growth decisionsBecause at the end of the day, growth isn’t just about acquiring customers. It’s about acquiring them profitably and sustainably.I also enjoy working on: • Revenue forecasting and pipeline thinking • Defending marketing budgets with logic, not just optimism • Building ROI models that actually stand up in leadership discussionsWhat drives me is simple: bringing more clarity, accountability, and financial thinking into marketing.

Experience

1. Director - Marketing & Growth

   Quantum Workplace

   Nov 2025 — Present · Gurugram, IN

   Joined Assembly to lead end-to-end marketing and growth strategy. Currently driving the transition and integration into Quantum Workplace following the January 2026 acquisition, with focused ownership of the Recognition & Rewards product line.Key Focus Areas:• Growth strategy across acquisition, activation, and revenue expansion• Positioning and category narrative for Recognition & Rewards within the broader HR tech ecosystem• Cross-functional alignment between product, sales, and brand teams post-acquisition• Demand generation and pipeline acceleration for mid-market and enterprise segments• Product-led growth initiatives tied to engagement and retention metrics• Messaging strategy anchored in employee engagement psychology and behavior science• GTM optimization and performance measurement across multi-channel campaigns• Supporting integration roadmap to ensure brand continuity and growth momentum within Quantum Workplace

Education

• Birla Institute of Technology and Science, Pilani

  Master of Engineering - MEng, Biotechnology

  2010 — 2012

• Great Lakes Institute of Management

  MBA/PGDM, Artificial Intelligence and Marketing Analytics

• Indian Institute of Management Bangalore

  Brand Management Certification (SWAYAM - online), Marketing

• Anna University

  Bachelor of Technology (B.Tech.), Biotechnology

  2006 — 2010