Manju S

Marketing Manager @Gig International School

Bengaluru, IN

Developed and executed marketing strategies that aligned with organizational objectives, resulting in increased customer engagement and enhanced market presence. Managed multi-channel marketing campaigns across digital, print, and social media platforms to boost campaign effectiveness and lead generation. Oversaw marketing planning and budget management, ensuring optimal resource allocation and successful execution of marketing initiatives. Coordinated and implemented above-the-line (ATL) and below-the-line (BTL) marketing activities, including TV, radio, print ads, and direct promotions. Fostered strategic partnerships with preschools and corporate entities, expanding market reach and driving enrollment growth. Implemented customer relationship management strategies to effectively address concerns, improve satisfaction, and build loyalty. Organized and led branding events, such as exhibitions, workshops, and promotional activities, to enhance the brand’s image. Achieved marketing objectives through strategic planning and effective campaign management, consistently meeting or surpassing performance targets. Analyzed data to refine marketing strategies, track campaign performance, and optimize tactics for better outcomes. Focused on student care and welfare by developing initiatives that support students’ social and emotional well-being and encourage their growth as independent learners.