Manjini K.
Global Marketing Operations Director @Civica
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WORK HISTORY
Global Marketing Operations Director @Civica
Bengaluru, IN
Currently leading Global Marketing Operations at Civica, driving scalable processes and campaign effectiveness across Creative, Email, Social, PPC, Website, and SEO. My focus is on enabling teams to deliver high-quality, consistently, while creating space for them to innovative and experiment to do their best work. I work closely with my team across Creative, Digital Engagement, and Website, as well as cross-functional partners, to align execution with strategy, balancing day-to-day delivery with innovation and impact. I champion AI to improve quality and efficiency while contributing to marketing pipeline. My role sits at the intersection of people, processes, and technology, ensuring growth marketing team delivers impact.
EDUCATION
Indian School of Business
Executive Certification Digital Marketing & Analytics , Digital Marketing & Analytics
SSK College
Bachelor of Technology - BTech, Computer Science
SKILLS
ABOUT MANJINI K.
For as long as I can remember, I\'ve enjoyed taking on challenges where the ducks were not in a row. Whether it\'s launching complex digital marketing programs, leading SaaS product initiatives, supplying data-driven insights to drive change, or managing cross-functional teams spread across time zones, there\'s nothing I like more than diving into the unfamiliar and making it work.My boss once told me,\"You’ve enthusiastically picked up every challenge thrown at you, accomplishing them with finesse and grace.\" That’s the energy I bring to work every day.• Award-Winning Process Optimization: I secured two \"Best Initiative\" awards for my efforts in streamlining processes and enhancing performance. By developing a customer success program that increased retention by 30%, and standardizing process guidelines for landing pages, significantly improved conversion rates with the help of Adobe Analytics. Simplifying the complex is my specialty.• Innovative Workflow Automation: I streamlined campaign delivery by automating manual tasks through templates and Eloqua, achieving a 40% reduction in delivery time. This not only scaled our workflow efficiency but also improved SLA by 30%, earning me the \"Best Innovation\" award. • Mentorship and Team Development: I’m passionate about fostering growth in teams. Through consistent coaching and a strong focus on development, I help turn their performance around. It\'s incredibly rewarding to see the growth and success that comes from investing in someone\'s potential.• Led the initiative to introduce Agile Scrum methodology to our team, which allowed us to expand further into product development. This transformation led to our team growing from 9 members to 22, enabling us to scale effectively and deliver with greater efficiency.Outside of work, you’ll often find me buried in a good book, on my yoga mat, or practicing traditional fitness methods like Karalakattai/Mudgar. I also enjoy giving back by empowering women in my community and teaching technology to the elderly.If you\'re looking for someone who leads transformation with enthusiasm, empathy, and a knack for turning chaos into clarity—let’s connect: m••••••••@gmail.com
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