Manit M

About Manit M

As a senior marketing manager with extensive experience in the pharmaceutical industry, I have successfully managed and launched brands across various chronic therapy areas, including respiratory, cardiovascular, and diabetes. I am skilled in strategic planning and execution, business analytics, and project management. I have a keen eye for detail and a proactive approach to problem-solving.Currently, I lead Lupin Inspire, a division that focuses on Insulin therapy. I am passionate about delivering innovative solutions that improve the lives of patients and create value for the organization.Specialities:Product Portfolio Analysis, New Product Launches, Business Analytics, Marketing Strategy, Planning & execution, Brand Management, campaign management, Positioning, Training & Development. Brand Building and Marketing of Pharmaceutical Products (Branding, Positioning, Segmentation, Targeting, Multi-Channel-Marketing)

Experience

1. Deputy General Manager Marketing

   Lupin India

   Apr 2023 — Present

Education

• Calcutta University, Kolkata

  Bachelor of Science (B.Sc.), Biology/Biological Sciences

  2002 — 2005

Skills

• Hospital Sales
• Pharmaceutics
• Market Research
• Management
• Pharmaceutical Industry
• Training
• Competitive Analysis
• Market Planning
• Team Management
• Marketing Management
• Market Analysis
• Product Launch
• Segmentation
• Brand Management
• Marketing Strategy
• Market Access
• Key Account Management
• Sales Operations
• Sales Effectiveness
• Diabetes
• Product Development
• Pharmaceutical Sales
• Cardiology
• Product Management