Manish Masih

About Manish Masih

I\'m a transformational marketing executive and entrepreneur with 20+ years driving revenue growth, brand and product development expertise across Fintech, BFSI, Automotive, and Technology sectors. I have a proven track record building marketing functions from the ground up, leading cross-functional teams, and executing data-driven strategies to deliver measurable business impact. I\'m a compelling creative storyteller with the analytical rigour to craft brand narratives and high-converting marketing funnels across digital & traditional channels.As a strategic growth architect, I bridge brand building with growth marketing, leveraging deep expertise in financial distribution, customer acquisition, and integrated marketing to accelerate business outcomes.I have the unique ability to think like a business owner (because I am one) while executing like a seasoned marketing leader, with understanding of P&L accountability and growth marketing at scale.My core skills include BFSI marketing, growth strategy, brand building, performance marketing, P&L ownership and 0-to-1 product launches.When not working, I share my learnings as a passionate coach and mentor, conducting storytelling workshops for creative teams and students. On weekends, you might find me exploring little known roads of Goa on a motorcycle.

Experience

1. Co-founder & Chief Marketing Officer

   FINQY

   Mar 2020 — Present · Mumbai, IN

   At FINQY, I play a pivotal role in shaping marketing strategy and driving brand growth. As CMO, I oversee the development and deployment of unique financial products designed to disrupt traditional models in insurance, lending and personal finance. My responsibilities include defining brand and customer experience, creating multi-channel marketing funnels, and overseeing product strategy for our innovative offerings, such as Test My Policy, Test My Loan, Test My Card, My Loan Bhai, Car Par Loan and Q Personal Finance Manager.Key Initiatives:• Designed and launched Test My Policy in 2021 as an insurance comparison platform• Created brand identity, product positioning, and GTM strategy for multiple financial products• Developed data-driven insights by leveraging analytics to inform marketing decisions• Directed content strategy for customer education, product explainers, and campaigns

Education

• St. Xavier School - Delhi

  Economics, Business Studies

• Bhartiya Vidya Bhavan-Delhi Kendra

  Post Graduate Diploma, Communication, Journalism, and Related Programs

• Delhi University

  B.A Honours, English Literature

Skills

• Copywriting
• Digital Strategy
• Creative Strategy
• Campaigns
• Interactive Advertising
• Corporate Branding
• Online Marketing
• Writing
• Branding & Identity
• Commercials
• Social Media
• Brand Development
• Branding
• Television
• Corporate Identity
• Art Direction
• Marketing
• Digital Marketing
• Creative Direction
• Advertising
• Social Media Marketing
• Online Advertising
• Film
• Creative Writing
• Brand Management
• Content Strategy
• Marketing Communications
• Digital Media
• Integrated Marketing