Manish Kumar Singh

About Manish Kumar Singh

Agri-input sales leader currently serving as Associate General Manager – East Zone at Kaveri Microteck Pvt. Ltd, with strong expertise in zonal business delivery, distribution expansion, and farmer demand creation. Proven track record of achieving AOP targets through effective product mix, robust channel management, and disciplined field execution.Skilled in building productive distributor and retailer networks, leading and coaching field teams, planning business as per crop cycles, and maintaining financial and compliance control. Known for strengthening trade relationships, driving market development, and expanding business footprint in competitive agri markets.

Experience

1. Associate General Manager - East Zone

   Kaveri Microteck Private Limited

   Sep 2025 — Present · Patna, IN

   1) Deliver Zonal Business as per AOPAchieve monthly, quarterly and annual sales targetsEnsure focus product and new product target achievementImprove product mix as per company strategy2) Build Strong & Productive DistributionAppoint distributors in new and uncovered marketsImprove distributor ROI and business confidenceControl outstanding and credit disciplineIncrease active retailer base and numeric reach3) Create Farmer Demand & Market PullConduct regular farmer meetings, crop shows and field demosDevelop demand for key productsEnsure strong visibility in villages and retail countersCapture competitor activity and market intelligence4) Lead & Develop the Field TeamEnsure full staffing of SO / TSM/ABM/RBM positionsConduct regular joint field work and coachingDrive territory-wise productivity and accountabilityReview daily working, tour plans and beat disciplineMotivate team for monthly, seasonal and annua target achievement5) Ensure Effective Scheme & Promotion ExecutionImplement company schemes effectively in the marketEnsure proper scheme communication to retailers6) Plan Business as per Crop Season & Market PotentialPrepare pre-season and in-season sales plansForecast sales based on acreage, crop cycle, and crop situationMaintain timely and accurate reporting to management7) Develop Strong Trade & Influencer RelationshipsBuild long-term relationships with key distributors and retailersEngage progressive farmers and local influencersSupport trade partners in business growth and problem resolution8) Maintain Financial Health & Compliance in the ZoneControl expiry, damages, and sales returnsKeep outstanding within company normsEnsure regulatory compliance across the zonePrevent dead stock and slow-moving inventory9) Expand Market Reach & Business FootprintIdentify new potential villages, crops, and marketsIncrease numeric and weighted distributionEstablish company presence in new pockets

Education

• NIMT Ghaziabad

  PGDBM, Management

  2005 — 2007