Manish Karnawat

About Manish Karnawat

As a seasoned Global Marketing Technology Professional with over 14 years of experience, I excel at the intersection of marketing and technology, driving innovative solutions and delivering measurable results. My expertise encompasses digital marketing strategies, data analytics, and marketing automation, empowering global brands to enhance customer engagement and achieve their business objectives.I have a proven track record of leading cross-functional teams to implement cutting-edge marketing technologies, resulting in significant improvements in campaign performance and ROI. My passion for staying ahead of industry trends and my ability to adapt to the ever-evolving digital landscape have been key to my success.At Cognizant, I lead a dynamic team in crafting data-driven marketing solutions that enhance brand visibility and drive growth. My passion for using innovative technologies and my commitment to continuous learning have been pivotal in achieving measurable results and staying ahead in the ever-evolving MarTech industry.My expertise also spans across various domains, including Strategic Partnerships, Partner Marketing, and Demand Generation. I have successfully led numerous Campaign Strategies that have resulted in significant market penetration and brand recognition. In addition to my primary skills, I bring a strong foundation in Competitive Analysis and Market Research, enabling me to stay ahead of industry trends and make data-driven decisions.I am committed to leveraging my skills and experience to help organizations navigate the complexities of the digital world and achieve their marketing goals. Let\'s connect and explore how we can drive success together.

Experience

1. Marketing Manager, Global Martech

   Cognizant

   Oct 2023 — Present · Gurugram, IN

   Key Deliverables:• Developed and executed comprehensive event strategies, integrating innovative technologies to enhance attendee experience, resulting in a 20% increase in attendee engagement.• Implemented innovative advanced event technologies, including virtual platforms and mobile apps, streamlining operations, and boosting engagement by 15%.• Utilized data analytics tools (Tableau, Salesforce, & Adobe) to measure event success, track attendee engagement, and inform future event strategies, leading to a 25% improvement in event ROI.• Oversaw a diverse portfolio of marketing projects, ensuring timely delivery and alignment with business objectives, achieving a 95% on-time project completion rate.• Conducted thorough vendor evaluations and negotiations to secure favorable terms and high-quality services, reducing vendor costs by 10%.• Leveraged data-driven insights to optimize campaign performance and ROI, leading to a 30% increase in marketing effectiveness.• Developed and tracked key performance indicators (KPIs) to measure the effectiveness of marketing technologies and strategies.• Implemented global marketing technology solutions to streamline marketing operations and improve campaign effectiveness.• Identified and mitigated risks across the project portfolio, ensuring timely delivery and budget adherence.• Maintained clear and consistent communication with stakeholders, providing regular updates on project status and performance.• Negotiated and managed contracts with key vendors, ensuring compliance with terms and conditions, and addressing any issues promptly.• Established strong relationships with vendors to foster collaboration and innovation.• Utilized data-driven insights to optimize campaign performance and ROI.• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.• Organized successful product roadshows, highlighting products or services effectively to stakeholders.

Education

• Dr. A.P.J. Abdul Kalam Technical University

  PGDM (Accurate Institute of Management and Technology, Greater Noida), Marketing and Human Resource

  2010 — 2012

• Dayalbagh Educational Institute, Agra

  B.Sc. Honours, Botany/Plant Biology

  2005 — 2008