Manish Kumar
Marketing and Corporate Communication Expert @ SpiceJet Limited | Corporate Communications, Crisis Management, Integrated Marketing I Digital Marketing I Brand Management I Stakeholder Management | Ex Ogilvy Ex McCann
- Role
- Assistant General Manager at SpiceJet Limited
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Manish Kumar
Every brand has a story, and for over 15 years I have been the one shaping how those…
Experience
Assistant General Manager
Mar 2017 — Present · Gurugram, IN
Strategic Marketing Leadership: Spearheaded Go-to-Market, omni-channel strategies, brand activations and launches driving visibility, engagement, and measurable ROIso GTM launch of SpiceXpress (SpiceJet’s cargo subsidiary): Spearheaded the launch of SpiceXpress by implementing Go to Market plan that gained market share of 16.9%, up from 11% within first year, overtaking Bluedart and becoming the second largest player in the air cargo segment o GTM launch of SpiceStyle (SpiceJet’s e-commerce website): Crafted mission, vision, and values statements to define brand identity for SpiceStyle and executed Go-to-Market strategy that led to achieving measurable ROI uplift in sales within first montho Led 360 degree marketing and PR campaigns for flight launches, new sectors, corporate tie ups, CSR activities and financial results with high engagement rate across campaigns and flight overbookings• Media Relations: Cultivated strong media relations and agency partnerships to maximize coverage and share of voice leading to favourable press visibility and enhanced brand reputation o Secured high-impact media coverage across print, digital and electronic media annually• PR, Branding & Content: Crafted press releases and statements, speeches, corporate presentations, articles, CMD letters and social content for consistent brand messaging and maximise coverage• Crisis Communication: Led crisis communication efforts by developing and executing rapid-response strategies, ensuring timely, clear, and accurate messaging to stakeholders during high-pressure situations
Education
Institute for Media Studies and Information Technology, YMCA DELHI
Post Graduate Diploma, Public Relations and Marketing
MICA | The School of Ideas
Advanced Certificate in Digital Marketing and Communications, Digital Marketing
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