Manisha Saun

About Manisha Saun

A seasoned marketer with 8 years of experience in B2C & B2B sector, I have hands on experience at driving business growth through strategic brand management, product marketing, creative communications development, digital marketing, media planning & public relations.As a current lead of brand marketing at Beam Suntory (part of Suntory group, Japan), I am responsible for managing brand marketing of IMFL category. Prior to my current role, I have successfully led the brand management vertical at Vedanta Resources Limited (US$19bn). Proven track record of successfully launching 4+ integrated campaigns(200+ Cr budget)in PAN India which had the media mix of TV, print, OTT, Digital which led to significant uptake in brand equity scores.(PS : One of the youngest employee to be promoted to deputy head from management trainee in 4 years of tenure due to exceptional performance). My unique combination of skills and experience make me an exceptional asset to any team and a top contender for any marketing position.

Experience

1. Brand Manager - Oaksmith

   Suntory Global Spirits

   Feb 2022 — Present · Gurugram, IN

   Responsible for exceeding the annual business objective of market shares, net sales & volumes for the brand portfolio. • Managing high consumer affinity & likability for the brand for optimizing the brand equity scores. • Leading the deployment of annual marketing plans through ATL, BTL & Trade facing programs across PAN India.• Leading the digital marketing & Influencer Marketing strategy for the brand on social media.• Responsible for the delivery of brand P&L objectives and Channel strategies• Leading the analysis and reporting of market and competitor trends/ consumer and shopper behavior to identify salient business issues/ opportunities, working closely with divisional sales/ marketing teams.

Education

• MICA | The School of Ideas

  Master of Business Administration (M.B.A.), Marketing

  2015 — 2017

• Pandit Ravishankar Shukla University

  Bachelor’s Degree , BBA(Hon.)

  2011 — 2014

• Kendriya Vidyalaya

  High School

  1999 — 2009

• Indian School of Business

  Executive Program, Digital Marketing & Analytics , Marketing

• Maharishi Vidya Mandir

  High School, Physics, Chemistry , Mathematics

  2009 — 2011

Skills

• Microsoft Powerpoint
• Customer Service
• Advertising
• Strategic Planning
• Google Adwords
• Market Research
• Microsoft Word
• Marketing Communications Planning
• Competitive Analysis
• Microsoft Office
• Human Resources
• Social Media
• Marketing Management
• Public Relations
• Business Strategy
• Leadership
• Social Media Marketing
• Business Development
• Powerpoint
• Microsoft Excel
• Digital Marketing
• Research
• Strategy
• Corporate Communications
• Public Speaking
• Team Management
• Marketing
• Digital Media
• Marketing Communications
• Brand Management
• Marketing Strategy
• Management
• Brand Communications