Manisha Madan

About Manisha Madan

A strategic business leader with over three decades of experience, currently serving as…

Experience

1. Head - Corporate Communications

   Samtel Avionics

   Jun 2008 — Present · Noida, IN

   Successfully took on the challenge of establishing the Samtel brand in the Aerospace & Defence space when it was very new in the industry. Today, Samtel Avionics is a well-recognised global brand in this niche domain. Along with the core domain of Corporate Communications, I am leading two more functions viz. IT and HR at Samtel, which has given me a holistic experience as to how to utilize and integrate the three functions to meet the organisational objectives. • SET UP THE CORP COMM FUNCTION for Samtel\'s Avionics business. Initiating and maturing the Corp Comm activities and processes. • CONCEPTUALIZING, DEVISING AND IMPLEMENTING A GLOBAL COMMUNICATION PLAN to establish the brand name in Indian and international markets. • EVENT MANAGEMENT: Research, analysis, planning and coordination for participation in Industry Events – both in India and abroad. Successfully managed participation of Samtel in various events such as AeroIndia, Defexpo, Paris Air Show, NBAA Convention USA; and other national and international events. • ONLINE BRANDING AND MARKETING: Developing websites, leading SEO campaigns, managing social media presence. • MARKETING COMMUNICATIONS: Empowered the Sales teams with result-oriented marketing support tools – Brochures, PPTs, Leaflets, DMs, Datasheets etc. • MEDIA RELATIONS: Organizing press coverages, one-on-one interviews, event media, TV shoots, industry stories, executive and corporate profiling. Developed strong media relations for Samtel in A&D domain. During last 10+ years, Samtel has received 150+ coverages in print & electronic media. • Planning, designing, editing of Newsletter & e-magazine. • Spearheading Samtel\'s IT Team to design and launch the HRIS portal, Intranet, DMS, and transition to Office 365 platform from legacy server-based LotusNotes. • Employee engagement & internal branding.• Executive communications, crisis communication, transition management and support to organisational initiatives

Education

• Kirorimal College

  B.Sc. Hons, Chemistry

  1988 — 1991

• Pune University

  MBA, Marketing

  1992 — 1994

• YMCA Delhi

  Diploma in Advertising and PR, Advertising and PR

  1991 — 1992

Skills

• Market Research
• Editing
• Intranet
• Corporate Websites
• Brand Development
• Publicity
• Public Relations
• Internal Communications
• Media Relations
• Media Planning
• Media Coverage
• Brand Management
• Leadership
• Corporate Communications
• Marketing Communications
• Employer Branding
• Marketing
• Strategic Communications
• Web Design
• Press Conferences
• Press Releases
• Event Management
• Newsletters
• Advertising
• Reputation Management
• Corporate Branding