Manisha Dayananda
Award-Winning Senior Brand Strategist at Digitas
- Role
- Senior Brand Strategist at Digitas North America
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Manisha Dayananda
A curious kid & indecisive Libra turned award-winning Brand Strategist lucky to have a host of diverse experiences under my belt and always ready for the next. Working with brands across beauty (Sephora), retail (DICK’S Sporting Goods), CPG (Ragu, Bertolli, Angostura, Holland House, Mizkan, Nakano, Kleenex and Cottonelle), appliances (Whirlpool, Maytag, KitchenAid), and even insurance — I’m equipped to tackle any business challenge, decipher any unique consumer, and embrace change as the fuel to my curiosity. Every experience is unique, and thus are the skills gained from each, but my expertise specifically lies in my five favorite things: beauty, Gen Z, inclusive & multicultural marketing, social & trend mining, and the big all-encompassing one — storytelling. So that’s work me — but 5-9 me is all about discovering new beauty trends (it can be both!), experimenting in the kitchen, planning my whole life on Pinterest, interior design, dance, and baking custom cakes (a little side hustle of mine).https://manishadayananda.wixsite.com/portfolio
Experience
Senior Brand Strategist
Apr 2025 — Present · New York, NY, US
Education
IE University
Bachelor of Business Administration - BBA, Business Administration and Management, General
2019 — 2019
University of Michigan - Stephen M. Ross School of Business
Bachelor of Business Administration - BBA, Business Administration and Management, General, Minor in Science, Technology and Society
2016 — 2020
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