Manisha Pal
Lead Digital Analytics & Strategist @Meijer
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WORK HISTORY
Lead Digital Analytics & Strategist @Meijer
US
Leading Data and Analytics for the Digital and cross function teams. Monitoring customer interactions, usage patterns, and conversion funnels enabling to understand what users are trying to accomplish. Adding and enhancing Tags, Trigger and configurations to better understand user behavior and experience. With new insights and detailed analytics, providing holistic benchmarking and tracking updates that change over time. Building strategies and the necessary reports with detailed analytics and insights to understand digital customer\'s behavior, content consumption, and performance that helps business to make decisions•Building strategies and solutions for the cross functional teams by extracting and analyzing a large set of data and analytics from using a combination of various data sources like Adobe Analytics, SQL, Salesforce, FullStory, Google Analytics, Medallia, Qualtrics, etc•Analyzing business and feature-level KPIs and collaborating with the leadership to share insights and recommendations•Identifying pain points across the customer journey, and developing strategies to generate quick and actionable insights to address the frictions •Supporting ad-hoc querying and analysis to understand CX and diagnose data discrepancies•Extensive building of dashboards and reporting in Adobe and FullStory(Metrics, Segments, Conversions, Funnel, Journeys, and Heatmaps), and supporting the business by drawing conclusions and developing actionable recommendations•Driving projects across all our product teams, proactively solving communication gaps and resourcing roadblocks for better experiences.•Serving as an SME in the analytics, communicating actionable solutions to the stakeholders, and making decisions that help resolve frictions•Applying a mix of qual and quant techniques to Integrate custom insights with behavioral and statistical data
EDUCATION
Gujarat Technological University (GTU)
Master of Business Administration - MBA
Gujarat University
Bachelor's in Business Administration - BBA
University of the Potomac
Master's degree, Information Technology Project Management
ABOUT MANISHA PAL
Expert in Data and Analytics for the CX for cross functional teams. Adding and enhancing Tags, Trigger and configurations to better understand user behavior and experience Building strategies and the necessary reports with detailed analytics and insights to understand customer behavior/experience, content consumption, and performance to help businesses make decisions. Monitoring customer interactions, usage patterns, and conversion funnels enables to understand what users are trying to accomplish. Providing holistic benchmarking, tracking updates that alter over time, and fresh insights and thorough analytics.
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