Manisha Gupta
PPC Specialist at Dentsu B2B | Growth Marketing Strategist | Digital Marketer
- Role
- Paid Search Specialist at Dentsu B2b
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Manisha Gupta
Paid Media Marketing • +4 year’s experience in Performance Marketing/Growth…
Experience
Paid Search Specialist
Apr 2022 — Present · Bangalore, IN
Develop and implement paid search strategies across various platforms, including Google Ads, & Bing Ads- Conduct thorough keyword research and analysis, A/B testing & competitive analysis via SEMrush to optimize the campaign based on data-driven recommendations- Monitor campaign performance and manage budgets effectively, provide regular reports, analyzing key metrics against ROIs & KPIs, and identify opportunities for improvement- Stay up-to-date with industry trends and best practices in paid search and make recommendations for campaign optimization and testing- Collaborate with cross-functional teams to ensure alignment of paid search campaigns with overall marketing strategies.
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