Manisha Choraria

Business & Revenue Lead - Ecommerce @TechnoSport

Bengaluru, IN

Market Penetration and Revenue Growth- Successfully launched Technosport on major global e-commerce platforms, including Amazon, Myntra, Flipkart, CRED, Zepto, and Landmark Group, achieving 2X month-on-month sales growth, reaching over daily orders, with an ARR of ₹50 Cr- Implemented strategic promotional pricing and discount campaigns timed to peak buying periods, resulting in substantial increases in sales volume and customer acquisition.Inventory & Operations- Led cross-functional collaborations across warehouse, logistics, and production team to maintain operational breaches below 1%- Introduced streamlined inventory management systems, significantly reducing stock discrepancies below 5% and ensuring optimal stock availability.Marketing & Engagement- Developed and executed targeted, data-driven marketing campaigns on platforms like Amazon and Flipkart, achieving conversion rates (CVR) exceeding 5%- Utilized a strategic combination of paid advertising, influencer marketing, and social media engagement, tripling follower count and engagement- Ran cost-effective e-commerce campaigns, delivering an ROI greater than 7X, while keeping promotional spending below 5% of total revenue.Team Management- Directed cataloging and category teams to ensure efficient product launches with accurate, timely listings and optimized visuals- Established and implemented a robust Quarterly Objectives and Key Results (OKR) framework to align team and departmental goals effectively with overall business objectives.