Manish Vangara
Marketing Data Analyst | Customer Analytics • Campaign Optimization • BI Solutions | SQL, Tableau, Python, Data Science
- Role
- Marketing Data Analyst at Halliburton
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Manish Vangara
Most data problems aren\'t analysis problems, they\'re pipeline problems that show up three…
Experience
Marketing Data Analyst
Aug 2024 — Present · Houston, TX, US
Built marketing intelligence infrastructure consolidating partner engagement data from 20+ B2B accounts using SQL and Python, enabling marketing leadership to identify $2M in upsell opportunities and optimize partnership strategiesDeveloped automated marketing dashboards in Tableau visualizing partner performance metrics, campaign ROI, and engagement trends across multiple touchpoints, reducing reporting cycles from 5 days to real-time and accelerating go-to-market decisions.Designed customer segmentation models analyzing 500K+ partner interaction records to identify high-value accounts, resulting in 15% improvement in marketing campaign targeting and 20% increase in partner retention.Collaborated with sales, product marketing, and partnership teams to translate business objectives into data requirements, delivering BI solutions that improved campaign effectiveness and drove $2M annual revenue growth.Conducted A/B testing and statistical analysis on marketing initiatives using Python and SQL, presenting performance insights to executive stakeholders that shaped marketing budget allocation and strategy.
Education
University of Central Oklahoma
Master of Science - MS
2023 — 2025
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