Manish Seth

About Manish Seth

An accomplished Business Leader and Senior Sales & Marketing Professional with 20 + years of experience in the Indian, South East Asia, Middle East & Africa markets across the Consumer Goods industry. My career span has been spent in association with reputed industry leaders such as Bacardi India, Pernod Ricard (Seagram’s), William Grants, Bharti Cellular, Cargill Foods and Perfetti. I have launched, re-launched, re-positioned and marketed brands such as Bacardi Eristoff, Grey Goose, Dewar’s, Royal Stag, Chivas Regal, Nature Fresh, Centre Fresh and Chlormint. Possess hands-on experience in the various facets of sales, marketing, business growth and demonstrated excellence across all key areas of RTM strategy development, brand building/visibility, budgeting, media planning/buying, merchandizing, event management, promotional collateral, digital/social/search advertising, market research, competitive intelligence, industry bench-marking and acquisition/management of distribution/agencies. Other management expertise areas include product mix/positioning, pricing, market segmentation/target markets and other marketing management techniques.A business leadership role by need is supported with excellent liaising and communication skills, stakeholder management competencies, management of multi-disciplinary teams, analytical and technical skills and a creative/innovative approach to directly connect with the targeted audience. Ability to master the ever changing marketing dynamics and create business differentiation is a critical requirement for success. Experienced in execution and thought leadership in terms of distributing and marketing products in sync with requirements of various consumer segments/geographies. Conceptualized, innovated and delivered latest products in keeping with the current market and industry trends. Excel at maximizing business with strong business acumen, in-depth understanding of industry trends, competitor dynamics and consumer ‘hot buttons’.

Experience

1. COO (West South and Central India, Csd & Franchise Business)

   DIAGEO India

   Sep 2023 — Present · Mumbai, IN

Education

• G.B. Pant Govt. Engineering College, Pantnagar

  B Tech, Mechanical Engg

  1991 — 1995

• Institute of Management Technology, Ghaziabad

  Post Graduate Diploma in Business Management (PGDBM), Marketing

  1995 — 1997

Skills

• Distribution Management
• Marketing
• International Business Leadership
• Fmcg
• Consumer Marketing
• Brand Management
• Channel Management
• Leadership
• Key Account Management
• Marketing Management
• Sales
• P&L
• Strategy
• Business Development
• Management
• Marketing Research
• Branding