Manish Rohra

Category Manager at Allana Group (Cpd Division) @Allana Group

Mumbai, IN

Lead the strategic direction, marketing, and growth of key brands within the Edible Oils, Fats, and Bakery Ingredients portfolio.Key Responsibilities & Achievements:• I have been responsible for brand launches majorly of Sunny, Priya, Alfa and other popular brands in Edible oils, Fats & Bakery ingredients portfolio in India.• New product launches — from consumer research and product development to packaging design and integrated marketing.• Executed impact brand campaigns across ATL, BTL, E-commerce and digital platforms, strengthening brand equity.• Conducted in-depth market analysis and consumer insights to drive data led strategic decisions.• Managed marketing budgets with a focus on cost optimization and ROI-driven performance.• Collaborated cross-functionally with R&D, Sales, Quality Control, Planning, Packaging Development and Procurement • Ensured full regulatory compliance for all brand communications and packaging under FSSAI guidelines• Developed and executed e-commerce performance marketing initiatives, boosting online visibility and product off-take.