Manish Rohra
Driving brand growth through category management and market insights.
- Role
- Category Manager at Allana Group (Cpd Division) at Allana Group
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Manish Rohra
Senior FMCG leader with 16+ years of experience building, leading, and scaling consumer…
Experience
Category Manager at Allana Group (Cpd Division)
Dec 2012 — Present · Mumbai, IN
Lead the strategic direction, marketing, and growth of key brands within the Edible Oils, Fats, and Bakery Ingredients portfolio.Key Responsibilities & Achievements:• I have been responsible for brand launches majorly of Sunny, Priya, Alfa and other popular brands in Edible oils, Fats & Bakery ingredients portfolio in India.• New product launches — from consumer research and product development to packaging design and integrated marketing.• Executed impact brand campaigns across ATL, BTL, E-commerce and digital platforms, strengthening brand equity.• Conducted in-depth market analysis and consumer insights to drive data led strategic decisions.• Managed marketing budgets with a focus on cost optimization and ROI-driven performance.• Collaborated cross-functionally with R&D, Sales, Quality Control, Planning, Packaging Development and Procurement • Ensured full regulatory compliance for all brand communications and packaging under FSSAI guidelines• Developed and executed e-commerce performance marketing initiatives, boosting online visibility and product off-take.
Skills
- Business Development
- Management
- Online Advertising
- Branding
- Packaging Laws
- Advertising
- Packaging Laws
- Marketing
- Brand Management
- Marketing Strategy
- Market Research
- Media Planning
- Marketing Communications
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