Manish Soni
Assistant Vice President Head of E-commerce @Elica Pb Whirlpool Kitchen Appliances Private Limited
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WORK HISTORY
Assistant Vice President Head of E-commerce @Elica Pb Whirlpool Kitchen Appliances Private Limited
Pune, IN
Overseeing the complete online business for Elica PB Whirlpool, focusing on categories such as chimneys, hobs, gas stoves, dishwashers, and built-in microwave ovens. • Developing strategies to enhance product visibility across all platforms, driving engagement and sales. • Collaborating with cross-functional teams to streamline operations and improve customer satisfaction.
EDUCATION
Indian Institute of Management, Indore
Middle Management Development Program, Business, Management, Marketing, and Related Support Services
M.S. Ramaiah Institute of Management, Bangalore
Post Graduate Diploma, Business Management (Marketing)
Dayanand College
B.Com
ABOUT MANISH SONI
I\'ve spent 20+ years building and scaling e-commerce businesses across India\'s most competitive categories — consumer durables, kitchen appliances, telecom, and mobile.I\'ve owned P & Ls, led joint business plans with Amazon and Flipkart, launched exclusive products, and built cross-functional teams that consistently delivered strong double-digit growth. Most recently as AVP & Head of E-Commerce at Elica PB Whirlpool, and before that as DGM E-Commerce at Panasonic India — where I was recognised three years running with the Panasonic Superstar Award.But over the years, I kept seeing the same pattern: brands with great products struggling not because of effort — but because of a lack of strategic clarity.That\'s why I founded Clarity Growth Advisory.We work with founders and leadership teams who are launching, scaling, or fixing their e-commerce and digital commerce businesses. We don\'t hand over reports and disappear. We stay invested in your results — from strategy to execution.What we bring:• E-Commerce & growth strategy (Amazon, Flipkart, D2C, Quick Commerce)• Consumer experience and conversion funnel optimization• Performance marketing, ACoS efficiency & analytics• Team capability building and SOP-driven execution• Platform readiness, tech stack advisoryIf you\'re a brand looking to build sustainable, profitable online growth — let\'s talk.+91 54 i•••@claritygrowthadvisory.in
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