Manish Pawar
Product/Analytics Manager | Certified PM | Unilever, Ex Paytm
- Role
- Assistant Product Manager at Unilever
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Manish Pawar
Product Manager with 5+ years of experience in fintech and e-commerce, specialising in…
Experience
Assistant Product Manager
Jan 2024 — Present · IN
Led the end-to-end product lifecycle of Shikhar App, a B2B e-commerce platform with 1.4M+ active users, aligning strategic product vision with business growth, user engagement, and monetization goals.Spearheaded the launch of a Digital Currency with API-led architecture and a centralised ledger, automating5.5L+ monthly brand offers while solving tax pass-through challenges for retailers.Designed and implemented a Loyalty Rewards Program leveraging real-time segmentation and behavioural analytics, driving a ₹73Cr+ increase in monthly revenue and enhancing customer retention.Developed a dynamic CMS SaaS tool/platform for the digital marketing team to autonomously manage app UI, offers, and A/B testing—enhancing agility, time-to-market, and customer journey personalisation.Launched an AI-powered fraud prevention system leveraging ML on 3M+KYC records, improving onboarding quality and reducing customer acquisition cost by 43%.Integrated 3rd Party Products like Mixpanel, Appsflyer, WebEngage, and delivery partners to enhance analytics, user engagement, and operational efficiency.Built strategic external partnerships, generating ₹3–5Cr in monthly revenue by monetising Shikhar\'s retail user base through targeted offers and cross-brand promotions.Drove AI-led personalisation at scale by launching a self-serve ad module that delivered tailored video, audio, image creatives, boosting customer engagement by 28%.Regularly conducted market/user research to inform the roadmap, craft user stories, prototyping, and deploy enhancements, driving 7–9% MoM revenue growth and consistent NPS >90%.
Education
Accredian
Post Graduate Program in Product Management (12 months) , Product Management
Great Lakes Institute of Management Gurgaon
PGPM
2021 — 2022
K.K.Wagh Education Societys College of Engineering, Hirabai Haribai Vidyanagari, Panchavati, Nashik 422003
Bachelor of Engineering (B.E.), Mechanical Engineering
2013 — 2017
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