Manish Pawar

About Manish Pawar

After 17+ years in marketing, I\'ve come to believe that great marketing isn\'t just creative, it\'s engineered.My work sits at the intersection of marketing strategy, technology, and revenue growth. I help organizations design and scale the systems, processes, and data foundations that allow marketing and sales teams to do what they are ultimately trying to do: generate pipeline, move faster, and prove impact.Over the years, this has meant leading CRM and marketing transformation initiatives, designing demand generation infrastructure, and connecting platforms like Eloqua, Marketo, Salesforce, and Microsoft Dynamics 365 into ecosystems that work together instead of against each other.I work closely with demand generation, product marketing, and sales leadership to translate growth objectives into scalable marketing systems and go-to-market execution frameworks. My focus isn’t just optimizing marketing operations, it’s enabling marketing organizations to operate as predictable, data-driven growth engines.At S&P Global, I led a global CRM and marketing operations team spanning multiple regions, focusing on campaign scalability, marketing & sales alignment, and automation that gave teams back time to focus on what matters most.Areas of expertise include:• Marketing Operations & MarTech Strategy• CRM & Marketing Automation Transformation• Demand Generation Infrastructure & Campaign Operations• Marketing–Sales Alignment & Revenue Operations• Marketing Data, Analytics & Performance Measurement• Global Campaign Execution & Process Optimization• Marketing Technology Ecosystem Integration• Marketing CoE / Capability DevelopmentWhat I care about beyond the technology is ensuring that marketing organizations are set up to operate effectively at scale. That means clear processes, meaningful analytics, and systems that create accountability rather than confusion.I hold a PGDM in Marketing and a B.Tech. in Information Technology, a combination that has shaped how I approach both strategy and execution.I believe the future of marketing leadership lies in building organizations where strategy, technology, and data operate as a unified growth system.

Experience

1. Campaign Management & Crm Lead

   Lenovo India

   Jul 2023 — Present · Bengaluru, IN

   Own and scale the regional marketing technology ecosystem (Marketo, Dynamics 365, campaign infrastructure) enabling data driven demand generation and lead lifecycle management across AP & J marketing programs- Established lead management and lead development best practices, improving MRL → MQL conversion and marketing to sales alignment across regional campaigns- Designed and deployed targeted database enrichment strategies for priority accounts, significantly improving account intelligence and campaign targeting accuracy- Built and optimized automated lead nurture frameworks, increasing engagement and accelerating movement through the marketing funnel- Standardized the agency and vendor ecosystem, introducing scalable processes that improved campaign execution efficiency and operational governance- Drive performance across key KPIs including MQL generation, conversion rates, campaign ROI, and lead development productivity, using analytics to continuously optimize marketing performance.

Education

• The Daly College, Indore

  AISSCE, Physics, Chemistry, Maths, Computers

  1997 — 2001

• Cochin University of Science and Technology

  B.Tech, IT

  2001 — 2005

• Kirloskar Institute of Management (KIM)

  PGDM, Marketing, Operations

  2006 — 2008

Skills

• Business Analysis
• Strategic Planning
• Business Development
• Marketing
• Risk Management
• Team Management
• Telecommunications
• Integration
• Campaign Performance Analysis
• Crm
• Leadership
• Process Improvement
• Marketing Analytics
• Erp
• Sales