Manish Mishra

About Manish Mishra

I am a Senior Rurban Executive at Nestlé India with 13+ years of experience in the FMCG sector, managing both General Trade and Modern Trade channels across Varanasi HQ and 11 districts. I specialize in driving sustainable primary and secondary sales growth through strong distributor partnerships, sharp market execution, and disciplined planning.I currently lead a team of 13 sales professionals, focusing on capability building, execution discipline, and performance-driven culture. I have consistently delivered business results, including 8% growth through distribution expansion, visibility execution, and structured team development initiatives.My core strengths include distributor management, beat optimization, trade activation, outlet expansion, and cross-functional coordination across GT and MT environments. I work with a strong execution mindset and believe in people development and data-backed decision-making to win in competitive FMCG markets.

Experience

1. Senior Rurban Executive

   Nestlé

   Feb 2024 — Present · Varanasi, IN

   Senior Rurban Executive | Nestlé India LtdManaging GT & MT business across assigned territory with end-to-end sales responsibilityDelivered ~8% business growth through distribution expansion and execution disciplineHandling distributor network and improving ROI through better stock planning and liquidationLeading and mentoring field sales team to improve beat productivity and outlet coverageStrengthened secondary sales through visibility drives and trade activation programsImproved numeric distribution and in-store execution across key outletsEnsuring effective implementation of company schemes and sales initiatives

Education

• MICA | The School of Ideas

  Advance Certificate Program in Digital Marketing and Communication, Digital Communication and Media/Multimedia

• Sikkim Manipal University - Distance Education

  Master of Business Administration (M.B.A.), Marketing

  2012 — 2014

• BIT, Mesra

  B. Pharm, Pharmacy

  2008 — 2012

• Indian Institute of Management, Calcutta

  Executive MBA, Business