Manish Madanwad
Program Manager @GradRight Inc.
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WORK HISTORY
Program Manager @GradRight Inc.
Hyderabad, IN
Student Success & Satisfaction: Taking ownership of the end-to-end student journey by oering tailored guidance, timely assistance, and empathetic support to ensure a smooth and successful academic experience, while proactively identifying and addressing any blockers to student progress. Execution of Targeted Campaigns Using Martech Tools: Planning and executing highly personalized and data-driven WhatsApp and Email campaigns by leveraging advanced marketing tools such as MoEngage, Yellow.ai, and Mixpanel to nurture leads, re-engage inactive users, and move prospects eectively through the admissions pipeline. Contract Management & Team Leadership for Student Success Journey: Successfully managed key contract deliverables by leading a team to meet performance targets while supporting students in understanding their preferences for studying abroad and guiding them in a right way. User Behavior Analysis for Conversion Optimization: Monitoring and analyzing user activity through Mixpanel to gain actionable insights into behavioral patterns and user intent, segmenting cohorts based on engagement levels, and optimizing campaign performance to increase conversion rates and user retention. Lead Generation Lifecycle Management: Gaining deep insights into each stage of the lead generation process, from the initial inquiry to hando to Account Managers, while supporting the marketing team by identifying high-quality leads and streamlining prospect touchpoints for maximum eciency. Cross-Functional Team Collaboration: Engaging in close collaboration with internal stakeholders across marketing, sales, operations, and product teams to coordinate eorts, identify opportunities, resolve challenges, and align strategies toward shared organizational goals.
EDUCATION
Manipal University Jaipur
Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering
ABOUT MANISH MADANWAD
Advisor || & |As a Program Manager at GradRight Inc, I bring over 3 years of dynamic experience at the intersection of EdTech, sales, and customer engagement. With a background in Electronics & Communication Engineering from Manipal University Jaipur, I blend technical insight with a deep understanding of education finance, guiding students through their academic journeys with precision and care.My role centers on leveraging CRM tools like Salesforce, LeadSquared and Freshsales, as well as marketing platforms such as Mixpanel, MoEngage, and Yellow.ai, to drive user engagement, campaign performance, and product adoption. I specialize in creating and executing targeted WhatsApp and email campaigns, segmenting audiences through cohorts, and crafting user journeys that convert.At GradRight, I collaborate cross-functionally to pitch value-driven solutions, manage strategic programs, and continuously improve the student experience. My career began in high-performance sales at Byju’s, where I generated ₹1.75 cr revenue in 8 months, led high-volume cold-calling campaigns, and consistently exceeded sales targets. Whether it\'s supporting students, managing complex projects, or analyzing user behavior, I approach every challenge with strategic thinking, clear communication, and a drive for excellence:• CRM (Salesforce, LeadSquared, Freshsales)• Campaign Execution• EdTech & Education Finance• B2C Sales Strategy• Program & Project Management• User Behavior Analytics (Mixpanel, MoEngage)• Customer Success & Support• Team Collaboration & LeadershipLet’s connect if you’re passionate about transforming education through technology and data-driven engagement.
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