Manish Kumar Lal
SEO Assistant Manager | SEO Strategist | GMB, AIO, GEO & Technical SEO Expert | Helping Brands Grow Organic Traffic & Visibility
- Role
- Seo Assistant Manager at Interactive Avenues
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Manish Kumar Lal
SEO Professional with 9+ years of experience in driving organic growth, improving search visibility, and executing end-to-end SEO strategies for brands across Banking, Finance, E-commerce, Paint, and Service-based industries. I specialize in:1: SEO Strategy & Execution2: Google My Business (GMB) Optimization3: AIO, LLM SEO & GEO Modules4: Technical SEO (On-page, Schema, Site Audits)5: Keyword Clustering & Content Optimization6: Competitor Analysis & Local SEO7: Blog Strategy & Internal Linking Architecture Key Achievements: Delivered YOY organic visibility & traffic growth through structured content & technical SEO frameworks Managed SEO for high-scale enterprise websites, achieving consistent ranking improvements Worked across multi-brand environments within Interactive Avenues (IPG Group) Built scalable SEO processes for content, tech SEO, audits, clustering, and internal linking Core SEO SkillsTechnical SEO On-page SEO Off-page SEO SEO Strategy Keyword Research SEO Audits Competitor Analysis Advanced SEO SkillsGMB Optimization Local SEO LLM SEO AIO (AI Overview Optimization) GEO Module Optimization Schema Markup SEO ToolsGA4 GSC SEMrush Screaming Frog Ahrefs Google Data Studio WordPress / CMSI’m currently open to SEO Manager & Senior SEO opportunities, where I can contribute to organic growth, strong SEO architecture, and scalable performance frameworks.
Experience
Seo Assistant Manager
May 2022 — Present · Mumbai, IN
Key Achievements & Responsibilities: Leading SEO strategy for multi-brand clients across Paint, Finance, Insurance & Home decor categories Conducting deep-dive SEO audits (Technical + On-page + Content) Implementing AIO, GEO & LLM SEO modules for enterprise-level websites Managing Google My Business optimization for 10K+ stores & improving local search performance Creating content briefs, blog structures & keyword strategies Performing competitor analysis, SERP analysis & keyword clustering Working closely with developers for technical implementations and issue fixes Monitoring performance using GA4, GSC, SEMrush & Data Studio Improving organic traffic and rankings through strategic optimization Projects: Nerolac Paints Aditya Birla Capital TVS Credit APCO Coating AYM Syntex Reliance Nippon Life Insurance Adani
Education
Vinoba Bhave University
Bachelor of Arts - BA, Art/Art Studies, General
2012 — 2015
B. S. K. COLLEGE, MAITHON, DHANBAD
High School Diploma, Mathematics and Computer Science
2009 — 2011
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