Manish Kaushal
Google Adwords, Prompt Engineering, Analysis of Bot responses
- Role
- Subject Matter Expert at Cognizant
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Manish Kaushal
Experienced and self-driven Data Scientist with 2 years of experience where I have used my skills to get insights, analytics, Data modeling, and recommendations that enabled effective strategic planning. I have 8 years of experience including 5 years of experience in search engine marketing, with a primary focus on Google AdWords & YouTube.
Experience
Subject Matter Expert
Apr 2022 — Present · Hyderabad, IN
Key Responsibilities:Manage Google Ads Keyword Evaluation, Brand Control & Site-links projects, ensuring data accuracy and improving ad quality.Created SOPs, guidelines, and training modules for new projects and ensured alignment with client requirements.Conduct 3rd-layer QC audits, provide structured feedback to team members, and ensure delivery quality before client submission.Trained and mentored new hires and cross-team members on Google Ads processes, significantly improving ramp-up efficiency.Took charge of team management in the absence of Team Lead, handling task allocation, sample checks, and client escalations.Designed Excel-based automation sheets to reduce manual errors (e.g, spacing/symbol detection), improving productivity.Collaborated with BI teams for dashboarding and performance tracking.Key Achievements:Consistently received top performance ratings (5/5) except initial cycle (4/5).Awarded 3 recognitions for process improvement, quality, and leadership contributions.Improved keyword suggestion quality in Ads interface by refining evaluation and categorization processes.
Education
Prestige Institute of Management & Research
Master of Business Administration - MBA, Marketing
University Institute of Technology, RGPV
Bachelor of Engineering - BE, Computer Science
Skills
- Ppc Bid Management
- Pre-Sales
- Pay Per Click (Ppc)
- Sourcing
- Lead Generation
- Strategy
- Adwords Optimisation
- Sales
- Business Development
- Digital Marketing
- Crm
- Paid Search Campaigns
- Adwords Account Management
- Business Strategy
- Technical Recruiting
- Consulting
- Sap Erp
- Team Management
- Erp
- New Business Development
- Start-Ups
- Sap
- Business Planning
- Management
- Account Management
- Negotiation
- Google Adwords
- Research
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