Manish Kanani

About Manish Kanani

I’m a strategic and hands-on marketing leader with 15 years of experience across B2B IT services, SaaS, and product engineering. Over the years, I’ve built and led integrated marketing functions spanning content, digital, events, analyst relations, partner marketing, customer marketing, and employer branding.A significant part of my journey has involved building marketing functions from the ground up, leading global initiatives, and aligning marketing closely with sales, delivery, alliances, and leadership teams. I’ve worked across corporate, product, BU, and alliance marketing roles, adapting strategy to different growth stages and business needs.Currently, at Trinamix, I lead the global marketing function. My focus includes partner marketing, analyst relations, GTM strategy, content and digital marketing, events, and executive communication.

Experience

1. Associate Director - Marketing

   Trinamix Inc

   Apr 2024 — Present

   Lead the global marketing function, managing a high-performing team and driving strategy across regions- Spearhead partner and alliance marketing with Oracle, collaborating closely with Oracle product, marketing, and alliances teams across North America and EMEA- Established the analyst relations function from scratch, building relationships with Gartner and IDC, resulting in inclusion in Gartner Magic Quadrant, Market Guides, IDC MarketScape (Leadership), and ISG Provider Lens- Played a key role in Oracle Partner of the Year (2023) win and partner award nominations over the years- Led 25+ global events and webinars, including Oracle-led and joint customer initiatives- Built and scaled content, PR, and customer marketing, with several customer success stories published across Oracle and digital platforms- Led the revamp of Trinamix’s website and strengthened digital and social presence to improve brand positioning- Drive executive reporting, annual planning, and ROI-focused budget management across analyst programs, events, and campaigns- Led employer branding initiatives, including internal communications, intranet launch, and marketing induction programs.

Education

• S.V. Union

  High School

  1990 — 2002

• Sinhgad Business School

  MMM, Marketing

  2009 — 2011

• JSPMs Jayawantrao Sawant College of Engineering, Handewadi Road, Hadapsar, Pune 28.

  B.E., Computer

  2004 — 2008

Skills

• Webinars
• Product Marketing
• Strategy
• Lead Generation
• Entrepreneurship
• Integrated Marketing
• Influencer Marketing
• Demand Generation
• Marketing
• Marketing Management
• Market Analysis
• Corporate Events
• Team Management
• Go-to-Market Strategy
• Business Analysis
• B2b Marketing
• Awards & Rankings
• Marketing Research
• Product Management
• Business Development
• Brand Management
• Digital Marketing
• Marketing Strategy
• Competitive Analysis
• IT Marketing
• Thought Leadership
• Crm
• Web Marketing
• Content Marketing
• Market Research
• New Business Development
• Marketing Communications