Manish Jha

About Manish Jha

Seasoned Business Leader with nearly 25 years of hands-on experience in the Food Industry, combining strategic vision with operational excellence.Proven track record across the agri-food value chain, including FMCG sales of iconic brands, grain procurement from farmers through innovative models, supply chain management, rural retail and distribution, and the design of rural market activation modules for leading national and regional players.Demonstrated ability to drive sustainable growth in complex markets by leveraging deep consumer insights, optimizing supply chains, and ensuring strong on-ground execution.I have had the privilege of concept creation from the scratch and making it award winning initiatives; transforming underperforming territories into growth engines; and driving sustainable growth in highly competitive market. My mantra is \"build people,build relation and build market and numbers will follow.\"**FMCG sales of leading Food & Beverage brands in Delhi NCR and Western UP Markets;**Procurement of Wheat, Paddy, Maize (e-Choupal) under different innovative models; Privilege of deeply immersing myself in and successfully implementing farmer procurement models in AMPC and Non APMC states for two decades. This extensive journey has not only allowed me to build the longest continuous track record in this space but also to learn, adapt, and evolve these models to maximize impact for both farmers and the industry.**Supply Chain management Grain and FMCG **Formation of Farmers Producers Companies and providing market linkages to them through ITC MAARS**Led a six-month Insight Expedition across villages in UP and MP, engaging multiple stakeholders to uncover consumer and market insights for ITC’s Project Choupal 3.0.\" Leveraged insight generation expertise for several award winning projects and business expansion in Bihar.**Market Activation of leading Foods, Personal Care, Pharma, Automobile, Mobile, Crop Protection Brands;**Managing Retail Operations (Choupal Saagar - Fashion, Homeware, Grocery, Consumer Durable, Fuel Stations - BPCL );**FMCG Sales and Distribution of leading brands in Delhi, NCR and Western UP markets** Managing Branch Operations involving deep understanding across functions and compliances

Experience

1. Manager - Agri Operations and Channel Sales

   ITC Limited

   Apr 2021 — Present

   Heading the Operations - Commodity Procurement under different innovative model, logistics, Agri Extension Services and FPO formations and onboarding in Bihar, Jharkhand and Eastern States

Education

• Department of Business Administration LNMU

  Master of Business Administration - MBA, Marketing

• Lalit Narayan Mithila University, Darbhanga

  B.A. Economics (Hons.)