Manish Israni

About Manish Israni

Industry leading marketing and technology executive with experience in launching consumer product brands via DTC TV and Social Media advertising. I have been associated with the launch of over a dozen successful consumer product brands at major retail chains nationwide including several 9 figure brands. As head of new products, I lead all efforts to identify and evaluate new product opportunities for my organization. Specific areas of product acquisition include internal R&D, alliances with other brands and product development companies, licensing deals with celebrities and working with product inventors. I conceived, designed and led the development of a cloud based product trend identification platform which uses software algorithms to uncover consumer insights and identify opportunities which can turn into successful brands at retail chains nationwide. During my previous experience, I have worked with major CPG brands in helping them evaluate the return on their marketing dollars, and returns on product pricing changes and in-store promotional activities using econometric regression modeling.

Experience

1. Senior Vice President, New Product Acquisition

   Bulbhead

   Jan 2023 — Present · US

Education

• Rutgers University–Newark

  Computer Science

  1990 — 1992

• Boston College

  B.S. (Honors) Cum Laude, Management, Computer Science

  1992 — 1995