Manish G.

About Manish G.

Analytics professional with 11+ years of experience in business development and providing…

Experience

1. Analytics Manager

   Citi

   Jul 2020 — Present

   Designed new offer for low balance customer segment based on profitability analysis to drive 10% improvement in acquisitions, 6% in customer retention and engagement Analyzed various offer’s rank ordering impact on account acquisition from company website pages and suggested package re-ordering to drive 8% improvement in account acquisitions Outlined A/B test on application flow of a retail bank campaign to drive 10% increase in application submits Partnered with Marketing teams to provide recommendations on budget reallocation, to optimize channel performance, improving ROAS by 12% Examined weekly performance of digital channels including company websites, paid channels, mobile app and helped in early identification of fraud impacting ~30% on application starts Supported development and enhancement of internal reporting dashboard to create charts and tables for KPI trend analysis, resulting in estimated save of 1FTE Streamlined monthly forecast and contra processes leading to save of 1FTE Led and managed communication with product, marketing, finance, and risk teams, to review annual and monthly forecasts, driving strategy and delivery of yearly goal of $11Bn in deposits