Manish Dubey
Chief Business Officer - Fevicol, Pidilite Industries. Consumer goods, BFSI. Business builder. Scaled up digital business 20x in 6 years. Marketer. APAC Effie Jury. IAA Marketer of the year
- Role
- Chief Business Officer,fevicol at Pidilite Industries Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Manish Dubey
Diversified experience in general management and P&L responsibility, leading large businesses, scaling up small digital business, strategic marketing, improving new age customer experience and team building. Understanding the digital eco-system and using it for business transformation. Currently leading a large business involving business transformation, leading innovation pipeline, managing varied & complex distribution network, handling multiple levers of cost & profitability and nurturing a strong team. Past assignments include being a digital business builder and growth leader who led high performing teams. Builder of direct-to-customer online business at ICICI Prudential. The business grew 20x in 6 years. Growth achieved through innovative offerings, data led insights, re-imagining of the customer experience, working with various platforms partners and launching new website and app. The website was then the most visited in the industry amongst private peers. App ratings were the highest in the industry. The app received “Best mobile app of the year” award at the Velocity awards.Strategic marketer with expertise in digital marketing and new customer acquisition. APAC Effie jury member for 5+ years. Member, Grand Jury, India Effies. Work on the use of ML, early experiments on data analytics and SEO have been featured in case studies. Awarded the marketer of the year by IAA in 2016.
Experience
Chief Business Officer,fevicol
Oct 2024 — Present · Mumbai, IN
Skills
- Fmcg
- Strategy
- Business Strategy
- Crm
- Team Management
- Sales Operations
- Market Penetration
- Segmentation
- Management
- Product Management
- Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Customer Insight
- Leadership
- Key Account Management
- Marketing Management
- Sales
- Competitive Analysis
- Business Development
- Digital Marketing
- Market Research
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