Manish Chary

About Manish Chary

I am a highly experienced and widely respected marketing leader and product strategist for software and digital solutions with a proven record of driving growth, expanding market opportunities and boosting profits in highly competitive B2B and B2C environments. My mission is to evolve traditional product marketing that emphasizes on features and benefits into outcomes marketing that focuses on delivering high-value business outcomes to our customers. I am very excited about the new and disruptive technologies like IIOT, Edge Computing, AI, Machine Learning, Blockchain etc. and the profound impact they are having on digital transformation of industries. I am also a huge proponent of deploying multi-channel digital marketing strategies to reach B2B buyers and fuel demand.Key Strengths- Product marketing leader for a $300M+ digital solutions portfolio with a successful track record of driving vision, product positioning & messaging, awareness and go-to-market strategies- Specialized in market sizing, needs-based segmentation, SWOT, white-space market analysis, market entry strategies, differentiated value prop creation and software pricing- Extensive experience creating clear, compelling and pursuasive content for sales enablement and content marketing- Passionate about leveraging multi-channel, digital marketing strategies to generate demand, nurture leads, accelerate pipeline and create up-sell/cross-sell opportunities- Excellent reputation within GE as an exceptional team player and thought leader who thrives on collaborating across functions- Customer-centric, outcome oriented mindset with strong business acumen and big-picture thinking- Graduate of GE\'s prestigious Experienced Commercial Leadership Program (ECLP) for sales and marketing

Experience

1. Director of Product Marketing

   Hexagon Manufacturing Intelligence

   Aug 2022 — Present

   Product Marketer for Hexagon’s production software suite. Previously, Product marketer for Nexus, Hexagon\'s new digital reality platform for manufacturing. Drove marketing initiatives to accelerate the adoption of Nexus and its cloud-native offerings.

Education

• University of Michigan - Stephen M. Ross School of Business

  MBA, Marketing & Strategy

  2001 — 2003

• University of Oklahoma

  M.S., Mechanical Engineering

  1991 — 1994

• National Institute of Technology Kurukshetra

  Bachelor of Science (B.S.), Mechanical Engineering

Skills

• Demand Generation
• Product Marketing
• Social Media Marketing
• Product Development
• Program Management
• Management
• Go-to-Market Strategy
• Product Positioning
• Content Marketing
• Business Strategy
• Display Advertising
• Competitive Analysis
• Market Intelligence
• Outcome Marketing
• Growth Play Book
• Google Adwords
• Strategic Marketing
• Conversion Optimization
• Cross-Functional Team Leadership
• Product Management
• Market Assessments
• Innovation
• Mobile Marketing
• Customer Segmentation Strategy
• Business Planning
• Competitive Strategy
• Web Analytics
• Paid Search Strategy
• Sales Enablement
• Online Marketing
• SEO
• Six Sigma
• Segmentation
• Strategy
• Fastworks
• Digital Marketing