Manish B.
- Role
- Analytics Manager, Bi and Product Analytics at Amazon
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Manish B.
More than 5 years of experience in areas of SEM (Search Engine Marketing),…
Experience
Analytics Manager, Bi and Product Analytics
Sep 2019 — Present
Key responsibilities – Providing analytics and BI solutions to engage advertisers on the SSPA through 1x1 and 1xM programs. Core KPIs : Monetization growth, Retention growth, Launch growths, Attrition decline, Product enhancement • Advertiser Personalized Keyword Recommendation Engine: Conceptualized, engineered, designed and deployed Amazon advertising’s very first personalized Keyword recommendation engine. Utilized ETL on multi-dimensional big data framework on multibillion amazon searches to recognize keywords & implemented statistical / mathematically derived metrics to rank the most relevant keyword for each advertising campaign. Shared these personalized recommendations with ~xx distinct advertiser via automated e-mails, thus generating $XXM+ in annual revenue. Currently the program is ingest within product to help over a Million advertisers worldwide. Tools & techniques utilized – Redshift, SQL, AWS-S3, EDX, NoSQL- JSON data pipeline builder, clustering & segmentation (K-Means, in Python) • Advertiser Personalized ASIN Recommendation Engine: Utilized the learning from Keyword recommendation engine and deployed an ASIN recommendation service for advertisers that identifies top non-advertised ASINs that should be part of an advertising campaign to an advertiser. This project yielded similar results ~XXM+ in annual revenue
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