Manish Awasthi
Campaign Manager @ Madison Logic
- Role
- Campaign Manager at Madison Logic
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Manish Awasthi
Experienced Campaign Manager with a strong background in B2B demand generation, content syndication, and digital marketing operations. Currently managing high-impact campaigns at Madison Logic, where I oversee end-to-end setup, execution, and optimization of content syndication and display advertising initiatives.I specialize in:Campaign setup & pacingLead delivery & QA (manual and API-based integrations)Partner coordination & performance monitoringTools like Salesforce, Xandr DSP, Setup, ShareFile, and DomoFrom managing lead buybacks and refunds to ensuring campaigns are aligned with client goals and pacing properly, I work cross-functionally with CX and Ops teams to drive results. I\'m passionate about optimizing delivery workflows, ensuring data accuracy, and improving campaign outcomes through analytics and automation.With over 10 years in the industry, I\'ve led diverse teams, streamlined marketing operations, and enhanced client satisfaction through scalable, data-driven strategies.
Experience
Campaign Manager
Oct 2024 — Present · Pune, IN
Campaign Manager at Madison Logic with hands-on experience managing end-to-end content syndication and display advertising campaigns for global B2B brands. I specialize in campaign setup, lead delivery optimization, partner coordination, and performance analysis.My day-to-day includes turning revenue \"servable\" by swiftly launching line items, monitoring pacing and delivery, managing integrations (e.g, Marketo, HubSpot, Pardot), and collaborating cross-functionally with Client Experience and Partner teams. I also handle lead quality management, buybacks, inventory reallocations, and display performance metrics—ensuring that each campaign not only meets client benchmarks but exceeds expectations.With a deep understanding of Salesforce, Xandr (DSP), ShareFile, Setup, Plan, Partner tools, and data platforms like Domo, I thrive in fast-paced environments where precision, proactivity, and data-backed decisions matter.
Education
Rajmata Jijau Shikshan Prasarak Mandal's College of Pharmacy, Dudulgaon, Pune 412105
Bachelor of Commerce - BCom, Accounting and Business/Management
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