Manimaran S.
Growth Marketing
- Role
- Growth Manager at Zavya
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Manimaran S.
Marketing professional with over 13 years of experience, including 4+ years in…
Experience
Growth Manager
Jul 2024 — Present · Gurugram, IN
Handled an average ad spends of 6Million per Month Increased the overall ad spends by 33% The impact was 36% increase in order volume and 40% increase in revenue ROAS increased by 5% by optimizing the campaigns Scaled up Static creative ads by 50% leading to a 8% additional increase in revenue & 6% order volume Increased the conversion ratio of Push Notifications by 1.5% Resulting in overall increase in App usage by 30% and Revenue by 35% Scaled influencer campaigns by 5X contributing to 8% of the order share and 10% revenue share Reported on KPIs including CPA, ROAS, and traffic metrics. Collaborated with creative teams to design conversion-driven ads. Optimized communication performance using A/B testing, cohort analysis, and campaign performance data to drive better user engagement and conversions.
Education
Sunbeam Matriculation Higher Secondary School
High School, Physics, Chemistry, Maths, Biology
2001 — 2002
Sapthagiri College of Engineering, Periyanahalli
Bachelor of Engineering (B.E.), Mechanical Engineering
2002 — 2006
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