Manimala S

About Manimala S

Digital‑first growth architect with 10 + years in performance marketing, now leveraging AI and self‑curated LLM datasets to keep brands on page 1. I design and execute full‑funnel strategies across SEO, SMO, paid media, and analytics, turning data into enrollments for EdTech and service‑based clients. My toolkit spans technical SEO audits, schema & EEAT optimisation, link‑building at scale, and campaign orchestration on Google Ads, Meta, and LinkedIn. • AI & LLM: Fine‑tune language models on custom datasets to create rank‑worthy, human‑sounding content and chatbot flows. • Creative: Produce scroll‑stopping graphics & videos, then test them with CRO‑driven landing pages to raise ROAS. • Outcomes: 3× organic traffic growth, 2× lead volume in 90 days for niche B2B SaaS, and consistent 20 % CTR lifts via AI‑powered keyword expansion. Let’s connect if you need a strategist who codes, writes, analyses, and designs with one goal—digital growth. m••••••••@gmail.com

Experience

1. Digital Marketing Specialist

   Professor Academy

   Mar 2025 — Present

   As a Digital Marketing Specialist at Professor Academy, I independently manage and execute key components of our digital marketing strategy focused on online coaching programs for UGC NET, PG TRB, UG TRB, TET, CSIR NET, and related competitive exams.Responsibilities & Achievements:Search Engine Optimization (SEO):Implement on-page and off-page SEO techniques, optimize website content and metadata, and conduct keyword research to improve organic visibility and search rankings for exam-specific course pages.AI & LLM-Driven SEO Content:Create and manage datasets for fine-tuning AI language models (LLMs) like ChatGPT and Hugging Face to generate SEO-optimized, exam-specific content with EEAT and SXE standards.Social Media & Campaign Execution:Design and schedule content calendars, create engaging social media posts (static, carousel, reels), and run promotional campaigns across Facebook, Instagram, and LinkedIn.Performance Tracking:Monitor campaign and website metrics using Google Analytics and Meta tools to assess outcomes and suggest optimizations.