Manila Rauniyar
Birdeye | Senior Director Product Marketing
- Role
- Senior Director Product Marketing at Birdeye
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Manila Rauniyar
A seasoned product and growth marketing professional with 19+ years of experience in global market and segment management for B2B tech offerings. Delivered multiple successful narratives and propositions which received analyst coverages. Abreast developing integrated marketing plans to drive demand, GTM and RTM planning, thoughtleadership, new product and market launches. Managed usage and revenue for service and product lines enabling ledger level impact. Hands on experience in running integrated marketing campaigns and events to drive marketing pipe, sales pipeline acceleration programs. Handled 3rd party telemarketing agencies for demand generation. A people manager and believer of results should speak for themselves. Managed global teams and build the Product marketing team from scratch for a SaaS company. My strengths are ‘eye for detail’, ‘unconventional thinking’ and ‘result orientation’.Have expertise in a wide span of services and product as - SaaS, Cloud, Managed Security, CDN, Platform computing, Networking Services as MPLS/IP VPN, Internet lease ports, VoIP, Remote Infrastructure monitoring, Data Center Services, Managed Mainframe as Service (IaaS).
Experience
Senior Director Product Marketing
Sep 2023 — Present · Bangalore, IN
Drive programs across the product marketing landscape including GTM strategy, positioning and messaging, pricing and packaging, and customer, market and competitor research. Lead the product marketing team to upskill and enable product marketing framework and practices. Develop new insights on new segments, cohorts across target markets and use them to create actionable business plan. Translate customer feedback and market insights to help drive product strategy and roadmap. Launch new features and products to market and sales drive revenue growth across segments.
Education
Amity University, Greater Noida Campus
Master of Business Administration (M.B.A.), Marketing & Telecom
2004 — 2006
Manipal Academy of Higher Education
Bachelor of Science (B.Sc.), Information Technology
2001 — 2004
Scool of Sciences, Kathmandu University
Intermediate of Science, Phy, Chem, Bio, Maths
1999 — 2001
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