Manikandan Suriyamurthi
Senior Manager - Digital Marketing @OptiSol Business Solutions
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WORK HISTORY
Senior Manager - Digital Marketing @OptiSol Business Solutions
Chennai, IN
As Senior Manager – Digital Marketing at OptiSol Business Solutions, I lead digital growth initiatives across performance marketing, content strategy, lead generation, and brand positioning. I collaborate closely with cross-functional teams to drive engagement, execute targeted campaigns, and support business development through data-driven digital strategies.
EDUCATION
TT Narasimhan Swami Dayananda College
Bachelor's Degree, Computer Science
Bharathidasan University
Master's Degree, Computer Science
Government Hr Sec School Ammaiyappan
High School, Computer Science
SKILLS
ABOUT MANIKANDAN SURIYAMURTHI
Results-oriented Digital Marketing Leader with 18+ years of experience driving ROI-focused campaigns across diverse industries. I specialize in crafting full-funnel strategies using SEO, SEM, SMM, email, and product marketing to support brand visibility, lead generation, and revenue growth.At OptiSol, I\'ve successfully led digital initiatives for products like Scanflow (AI Visual Inspection), elsAi Chatbot (Generative AI Assistant), and iBEAM Tools (Oracle to Jasper Migration, Oracle DB to PostgreSQL Migration, COBOL to Java, Xamarin to MAUI upgrade). I work at the intersection of performance marketing, data analytics, and product positioning to ensure sustainable digital growth. & : & :1) SEO (On-page, Off-page, Technical SEO)2) Google Ads (Search, Display, Video, Shopping)3) Bing Ads, Google Tag Manager4) Dynamic Search Ads & Smart Campaigns5) Keyword Research & Competitive Benchmarking & :1) LinkedIn & Facebook Lead Gen Campaigns2) Instagram & YouTube Marketing3) Organic & Paid Social Strategies4) Remarketing & Custom Audience Targeting5) Ad Copywriting & A/B Testing & :1) Google Analytics (GA4), Search Console2) Heatmaps & User Behavior Tools (e.g, Hotjar)3) Funnel Analysis & CRO Techniques4) UTM Tagging & Campaign Tracking & :1) Campaign Automation (HubSpot, Mailchimp)2) Lead Scoring & Segmentation3) B2B Email Nurture Sequences4) Newsletter Optimization & :1) Product Positioning & Go-To-Market (GTM)2) Landing Page Creation & Optimization3) App Store Optimization (ASO)4) Website Performance Audits & :1) HubSpot, Zoho CRM, Google Tag Manager2) Canva, Adobe Photoshop (for quick creatives)3) Ahrefs, SEMrush, A1WebStats, Screaming Frog4) LinkedIn Campaign Manager, Meta Ads Manager5) Slack, Trello (Project Collaboration)
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